| When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations T Allard, BJ Babin, JC Chebat Journal of retailing and Consumer Services 16 (1), 40-49, 2009 | 249 | 2009 |
| Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth T Allard, LH Dunn, K White Journal of Marketing 84 (4), 86-108, 2020 | 127 | 2020 |
| Cross-Domain Effects of Guilt on Desire for Self-Improvement Products T Allard, K White Journal of Consumer Research 42 (3), 401-419, 2015 | 104 | 2015 |
| Comparative Price and the Design of Effective Product Communications T Allard, D Griffin Journal of Marketing 81 (5), 16-29, 2017 | 37 | 2017 |
| When “more” seems like less: Differential price framing increases the choice share of higher-priced options T Allard, DJ Hardisty, D Griffin Journal of Marketing Research 56 (5), 826-841, 2019 | 21 | 2019 |
| Reinventing the branch: An empirical assessment of banking strategies to environmental differentiation T Allard, B Babin, JC Chebat, M Crispo Journal of Retailing and Consumer Services 16 (6), 442-450, 2009 | 18 | 2009 |
| Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions T Allard, B McFerran Journal of Consumer Psychology 32 (4), 551-572, 2022 | 5 | 2022 |
| An e-retailer’s dilemma: the dual influence of information presentation F Vachon, T Allard, S Rivard Proceedings of the Fifteenth Americas Conference on Information Systems, San …, 2009 | 3 | 2009 |
| Misunderstood Menu Metrics: Side-length Food Sizing Leads to Quantity Underestimation and Overeating T Allard, S Puntoni Journal of the Association for Consumer Research 7 (4), 438-449, 2022 | 1 | 2022 |
| The Surprising Upside of Expensive Products That Don’t Sell T Allard, M Khamitov Harvard Business Review, 2020 | 1 | 2020 |
| The Price That Binds: Perceived Fairness and the Effectiveness of Restricted Price Promotions S Yi, DJ Hardisty, DW Griffin, T Allard Available at SSRN 4384646, 2023 | | 2023 |
| It Is Not What It Seems: Unexpected Influences On Doing Good For Yourself And Others T Allard, K White, S Botti, D Faro, L Levontin, GV Johar, C Exley Advances in Consumer Research 43, 2015 | | 2015 |
| Examining the “Me” in Emotion: How Emotion and Different Aspects of the Self Influence Self-Control DH Han, N Agrawal, M Poor, A Duhachek, T Allard, K White, N Garg, ... Advances in Consumer Research 41, 2013 | | 2013 |
Barry J. BabinPhil B. Hardin Professor of Marketing, University of MississippiBestätigte E-Mail-Adresse bei bus.olemiss.edu
