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Lucia Malär
Lucia Malär
Bestätigte E-Mail-Adresse bei imu.unibe.ch
Titel
Zitiert von
Zitiert von
Jahr
Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self
L Malär, H Krohmer, WD Hoyer, B Nyffenegger
Journal of marketing 75 (4), 35-52, 2011
17082011
Brand authenticity: An integrative framework and measurement scale
F Morhart, L Malär, A Guèvremont, F Girardin, B Grohmann
Journal of consumer psychology 25 (2), 200-218, 2015
7602015
Implementing an intended brand personality: a dyadic perspective
L Malär, B Nyffenegger, H Krohmer, WD Hoyer
Journal of the Academy of Marketing Science 40, 728-744, 2012
1602012
Service brand relationship quality: hot or cold?
B Nyffenegger, H Krohmer, WD Hoyer, L Malaer
Journal of Service Research 18 (1), 90-106, 2015
1502015
Family firm brands, perceptions of doing good, and consumer happiness
M Schellong, ND Kraiczy, L Malär, A Hack
Entrepreneurship Theory and Practice 43 (5), 921-946, 2019
522019
The Janus face of ideal self-congruence: Benefits for the brand versus emotional distress for the consumer
L Malär, D Herzog, H Krohmer, WD Hoyer, A Kähr
Journal of the Association for Consumer Research 3 (2), 163-174, 2018
232018
The fit between brand personality and consumer’s self: the importance of self-congruence for brand performance
H Krohmer, L Malär, B Nyffenegger
Marketing Theory and Applications, 172, 2007
172007
Authenticity in luxury branding
F Morhart, L Malär
Research handbook on luxury branding, 190-207, 2020
102020
Sponsorship disclosure of influencers–a curse or a blessing?
A Giuffredi-Kähr, A Petrova, L Malär
Journal of Interactive Marketing 57 (1), 18-34, 2022
92022
Brand authenticity: An integrative framework
F Girardin, A Guèvremont, F Morhart, L Malär, B Grohmann
72013
The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance
H Krohmer, L Malär, WD Hoyer, B Nyffenegger
American Marketing Association AMA, 2009
62009
Beliefs and feelings in consumer-brand relationships: Two components of brand relationship quality
B Nyffenegger, L Malär, H Krohmer
52010
Characteristics of cult brands
L Malär, B Nyffenegger, B Grohmann, H Krohmer
European Marketing Academy, 2010
42010
Performance implications of emotional versus cognitive brand relationship quality: An empirical study of frequent fliers in the Airline industry
B Nyffenegger, L Malaer, H Krohmer
Marketing Theory and Applications 65, 2010
42010
The Interaction Between a Brand's Personality and Its Consumers: Performance Implications and Implementation Issues
H Krohmer, L Malär, B Nyffenegger
European Marketing Academy, 2006
22006
The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands
L Malär, M Khamitov, A Giuffredi-Kähr
ACR North American Advances, 2020
12020
Ad Transparency in Influencer Marketing: A Curse or A Blessing?
A Petrova, A Kähr, LA Malär, D Hauert
12019
Markenauthentizität: Konzeption, Messung und Steuerung
F Morhart, L Malär
Handbuch Markenführung, 1231-1244, 2019
12019
Managing brand personality: Antecedents and consequences
L Malär, B Nyffenegger
12010
Creepiness in Personalized Online Advertising
A Petrova, LA Malär, H Krohmer, WD Hoyer, M Khamitov
2020
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