| Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self L Malär, H Krohmer, WD Hoyer, B Nyffenegger Journal of marketing 75 (4), 35-52, 2011 | 1708 | 2011 |
| Brand authenticity: An integrative framework and measurement scale F Morhart, L Malär, A Guèvremont, F Girardin, B Grohmann Journal of consumer psychology 25 (2), 200-218, 2015 | 760 | 2015 |
| Implementing an intended brand personality: a dyadic perspective L Malär, B Nyffenegger, H Krohmer, WD Hoyer Journal of the Academy of Marketing Science 40, 728-744, 2012 | 160 | 2012 |
| Service brand relationship quality: hot or cold? B Nyffenegger, H Krohmer, WD Hoyer, L Malaer Journal of Service Research 18 (1), 90-106, 2015 | 150 | 2015 |
| Family firm brands, perceptions of doing good, and consumer happiness M Schellong, ND Kraiczy, L Malär, A Hack Entrepreneurship Theory and Practice 43 (5), 921-946, 2019 | 52 | 2019 |
| The Janus face of ideal self-congruence: Benefits for the brand versus emotional distress for the consumer L Malär, D Herzog, H Krohmer, WD Hoyer, A Kähr Journal of the Association for Consumer Research 3 (2), 163-174, 2018 | 23 | 2018 |
| The fit between brand personality and consumer’s self: the importance of self-congruence for brand performance H Krohmer, L Malär, B Nyffenegger Marketing Theory and Applications, 172, 2007 | 17 | 2007 |
| Authenticity in luxury branding F Morhart, L Malär Research handbook on luxury branding, 190-207, 2020 | 10 | 2020 |
| Sponsorship disclosure of influencers–a curse or a blessing? A Giuffredi-Kähr, A Petrova, L Malär Journal of Interactive Marketing 57 (1), 18-34, 2022 | 9 | 2022 |
| Brand authenticity: An integrative framework F Girardin, A Guèvremont, F Morhart, L Malär, B Grohmann | 7 | 2013 |
| The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance H Krohmer, L Malär, WD Hoyer, B Nyffenegger American Marketing Association AMA, 2009 | 6 | 2009 |
| Beliefs and feelings in consumer-brand relationships: Two components of brand relationship quality B Nyffenegger, L Malär, H Krohmer | 5 | 2010 |
| Characteristics of cult brands L Malär, B Nyffenegger, B Grohmann, H Krohmer European Marketing Academy, 2010 | 4 | 2010 |
| Performance implications of emotional versus cognitive brand relationship quality: An empirical study of frequent fliers in the Airline industry B Nyffenegger, L Malaer, H Krohmer Marketing Theory and Applications 65, 2010 | 4 | 2010 |
| The Interaction Between a Brand's Personality and Its Consumers: Performance Implications and Implementation Issues H Krohmer, L Malär, B Nyffenegger European Marketing Academy, 2006 | 2 | 2006 |
| The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands L Malär, M Khamitov, A Giuffredi-Kähr ACR North American Advances, 2020 | 1 | 2020 |
| Ad Transparency in Influencer Marketing: A Curse or A Blessing? A Petrova, A Kähr, LA Malär, D Hauert | 1 | 2019 |
| Markenauthentizität: Konzeption, Messung und Steuerung F Morhart, L Malär Handbuch Markenführung, 1231-1244, 2019 | 1 | 2019 |
| Managing brand personality: Antecedents and consequences L Malär, B Nyffenegger | 1 | 2010 |
| Creepiness in Personalized Online Advertising A Petrova, LA Malär, H Krohmer, WD Hoyer, M Khamitov | | 2020 |
