| Does flow influence the brand image in event marketing? J Drengner, H Gaus, S Jahn Journal of advertising research 48 (1), 138-147, 2008 | 300 | 2008 |
| Trust, commitment, and older women: Exploring brand attachment differences in the elderly segment S Jahn, H Gaus, T Kiessling Psychology & Marketing 29 (6), 445-457, 2012 | 149 | 2012 |
| Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community J Drengner, S Jahn, H Gaus Schmalenbach Business Review 64 (1), 59-76, 2012 | 76 | 2012 |
| Temporary communitas and willingness to return to events S Jahn, TB Cornwell, J Drengner, H Gaus Journal of Business Research 92, 329-338, 2018 | 50 | 2018 |
| Nachhaltige Umweltberatung R Stockmann, W Meyer, H Gaus, U Kohlmann, J Urbahn Evaluation eines Förderprogramms der Deutschen Bundesstiftung Umwelt …, 2001 | 48* | 2001 |
| Consumer Response to Negative Media Information About Certified Organic Food Products CE Müller, H Gaus Journal of Consumer Policy 38 (4), 387-409, 2015 | 47 | 2015 |
| The Counterfactual Self-Estimation of Program Participants Impact Assessment Without Control Groups or Pretests CE Mueller, H Gaus, J Rech American Journal of Evaluation 35 (1), 8-25, 2014 | 42 | 2014 |
| Psychic distance and cross–border cooperation of SMEs: An empirical study on Saxon and Czech entrepreneurs’ interest in cooperation C Zanger, R Hodicová, H Gaus Journal for East European Management Studies 13 (1), 40-62, 2008 | 39 | 2008 |
| Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung J Drengner, S Jahn, H Gaus Die Betriebswirtschaft 73 (2), 143-160, 2012 | 29 | 2012 |
| Die Passfähigkeit zwischen Produkt und Kommunikationsinhalt beim Eventmarketing–Eine empirische Studie unter Anwendung der Korrespondenzanalyse J Drengner, H Gaus, C Zanger Jahrbuch der Absatz-und Verbrauchsforschung 50 (4), 411-431, 2004 | 27 | 2004 |
| Assessing the Performance of the “Counterfactual as Self-Estimated by Program Participants” Results From a Randomized Controlled Trial CE Mueller, H Gaus American Journal of Evaluation 36 (1), 7-24, 2014 | 26 | 2014 |
| Wertesystem-Segmentierung im Automobilmarketing H Gaus Springer-Verlag, 2000 | 23* | 2000 |
| Developing a documentation system for evaluating the societal impact of science B Wolf, M Szerencsits, H Gaus, CE Müller, J Heß Procedia Computer Science 33, 289-296, 2014 | 21 | 2014 |
| Events and loyalty formation: The role of satisfaction, felt community, emotional experience, and frequency of use C Zanger, J Drengner, S Jahn, H Gaus Stand und perspektiven der eventforschung, 151-165, 2010 | 20 | 2010 |
| Evaluating Free-Choice Climate Education Interventions Applying Propensity Score Matching H Gaus, CE Mueller Evaluation Review 35 (6), 673-722, 2011 | 14 | 2011 |
| Predicting research productivity in international evaluation journals across countries CE Mueller, H Gaus, I Konradt Journal of MultiDisciplinary Evaluation 12 (27), 79-92, 2016 | 12 | 2016 |
| Wertesysteme und Automobilkauf: eine empirische Untersuchung C Zanger, G Baier, H Gaus Fundierung des Marketing: Verhaltenswissenschaftliche Erkenntnisse als …, 2004 | 12 | 2004 |
| A two-step approach to evaluating sustainability-related consumer education interventions H Gaus, CE Mueller Journal of cleaner production 140, 1850-1859, 2017 | 11 | 2017 |
| Das Internet als Instrument zur Klimaschutzaufklärung von Verbrauchern: Eine empirische Untersuchung zu Wirkung und Wirkungsweise eines Informationsportals H Gaus, CE Müller Umweltpsychologie 17 (1), 36-59, 2013 | 10 | 2013 |
| Means-End Chains für Automobile: eine Laddering-Anwendung H Gaus, S Oberländer, C Zanger na, 1997 | 10 | 1997 |
Jan DrengnerHS WormsBestätigte E-Mail-Adresse bei hs-worms.de
