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Bahar Ashnai
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Inter-personal and inter-organizational trust in business relationships: An attitude–behavior–outcome model
B Ashnai, SC Henneberg, P Naudé, A Francescucci
Industrial marketing management 52, 128-139, 2016
2032016
Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia
M Smirnova, SC Henneberg, B Ashnai, P Naudé, S Mouzas
Industrial Marketing Management 40 (1), 54-64, 2011
1032011
Assessing relationship quality in four business‐to‐business markets
B Ashnai, M Smirnova, S Kouchtch, Q Yu, BR Barnes, P Naudé
Marketing Intelligence & Planning 27 (1), 86-102, 2009
802009
Complaint management expectations: An online laddering analysis of small versus large firms
SC Henneberg, T Gruber, A Reppel, B Ashnai, P Naudé
Industrial Marketing Management 38 (6), 584-598, 2009
692009
Complaint resolution management expectations in an asymmetric business‐to‐business context
T Gruber, SC Henneberg, B Ashnai, P Naudé, A Reppel
Journal of Business & Industrial Marketing 25 (5), 360-371, 2010
342010
Sales role-plays and mock interviews: An investigation of student performance in sales competitions
S Mani, P Kothandaraman, R Kashyap, B Ashnai
Journal of Marketing Education 38 (3), 183-198, 2016
232016
A cross-cultural comparison of business complaint management expectations
SC Henneberg, T Gruber, A Reppel, P Naudé, B Ashnai, F Huber, ...
Journal of Marketing Theory and Practice 23 (3), 254-271, 2015
202015
Dyadic operationalization in business relationships: The empirical example of marketing-purchasing collaboration
B Ashnai, M Smirnova, SC Henneberg, P Naudé
Journal of Business-to-Business Marketing 26 (1), 19-42, 2019
182019
An analysis of B2B relationship quality among Iranian managers: A comparison between Iranian and English managers
P Naudé, B Ashnai, K Chaharsooghi, H Perzon
Total Quality Management & Business Excellence 18 (8), 861-874, 2007
172007
Alliance portfolios and joint R&D project performance
S Mani, B Ashnai, JJ Wang
Industrial Marketing Management 107, 238-252, 2022
72022
Is there such a thing as a ‘dyadic operationalization’? Some considerations regarding quantitative research and the interaction model of business relationships
SC Henneberg, B Ashnai, P Naudé
25th Annual IMP Conference. Marseille: Euromed Management, 3-5, 2009
52009
Gender bias in the recruitment of entry-level B2B salespeople
B Ashnai, S Mani, P Kothandaraman, S Shekari
Journal of Business & Industrial Marketing 35 (8), 1335-1344, 2020
42020
Stock Market and Network Influence on Alliance Formation: Evidence from the Biopharmaceutical Industry
S Mani, P Kothandaraman, R Kashyap, B Ashnai
Journal of Marketing Theory and Practice 25 (1), 69-85, 2017
42017
Understanding complaint management in close business-to-business relationships
SC Henneberg, T Gruber, B Ashnai, P Naude, A Reppel
4th IMP Journal Seminar, 2008
42008
Using means-end approaches to understand business complaint management
SC Henneberg, B Ashnai, T Gruber, P Naudé, A Reppel
Manchester IMP Research Group. http://www. impgroup. org/uploads/papers/6791 …, 2008
32008
Drivers of Inter-organizational Trust in Buyer-seller Relationships: A fsQCA analysis
B Ashnai, SC Henneberg, P Naudé
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
22016
The Role of Trust at the Inter-Personal and Inter-Organisational Levels in Business Relationships
B Ashnai
PQDT-UK & Ireland, 2013
22013
Understanding Conditions of Sales Force Frustration
A Leischnig, B Ivens, SC Henneberg, B Ashnai
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
12016
East is East? A comparative study of relationship quality among Iranian, Russian and Chinese Managers
B Ashnai, M Smirnova, S Kouchtch, Q Yu, BR Barnes, P Naudé
Industrial Marketing and Purchasing (IMP) Conference, 2007
12007
THE ROLE OF MARKETING AND SALES STRATEGIES AND TACTICS IN NONPROFIT FUNDRAISING: AN EXPLORATORY STUDY
B Ashnai, S Shekari, J Arevalo
2020 AMA Summer Academic Conference, 571, 2020
2020
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