Carina Thürridl
Carina Thürridl
Assistant Professor, University of Amsterdam
Verified email at uva.nl
Title
Cited by
Cited by
Year
Let users generate your video ads? The impact of video source and quality on consumers' perceptions and intended behaviors
J Hautz, J Füller, K Hutter, C Thürridl
Journal of Interactive Marketing 28 (1), 1-15, 2014
1682014
What goes around comes around? Rewards as strategic assets in crowdfunding
C Thürridl, B Kamleitner
California Management Review 58 (2), 88-110, 2016
1022016
The impact of social media campaigns on the success of new product introductions
D Baum, M Spann, J Füller, C Thürridl
Journal of Retailing and Consumer Services 50, 289-297, 2019
392019
A Cinderella story: How past identity salience boosts demand for repurposed products
B Kamleitner, C Thürridl, BAS Martin
Journal of Marketing 83 (6), 76-92, 2019
182019
Let users generate your video ads
J Hautz, J Füller, K Hutter, C Thürridl
The impact of video source and quality on, 2014
62014
From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands
C Thürridl, B Kamleitner, R Ruzeviciute, S Süssenbach, S Dickert
Journal of Business Research 107, 89-103, 2020
42020
Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding
C Thürridl, B Kamleitner
ACR North American Advances, 2015
42015
This brand is mine: Brand psychological ownership as a distinct construct and powerful driver of consumer behavior
B Kamleitner, S Süssenbach, C Thürridl, R Ruzeviciute
ACR North American Advances, 2016
22016
Empowered: The psychological effect of empowerment messages on consumers’ behavioral intentions in crowdfunding
C Thürridl, B Kamleitner
Age 1000, 25.30, 2015
22015
The Lure of a Product's Origin: How Upcycling Attracts Consumers
B Kamleitner, C Thürridl, BAS Martin
ACR North American Advances, 2017
12017
Singled Out For Public Praise: How Scarcity Boosts Demand For Public Recognition
C Thuerridl, B Kamleitner
ACR North American Advances, 2020
2020
The Merits of Happy Consumption: Positive Affect and Psychological Ownership
C Thürridl, B Kamleitner, R Ruzeviciute, S Süssenbach, S Dickert
ACR North American Advances, 2017
2017
Don’t mess with the crowd! The emergence and management of crowdsourcing disasters
J Fueller, K Hutter, J Hautz, C Thürridl
Academy of Management Proceedings 2014 (1), 15432, 2014
2014
The system can't perform the operation now. Try again later.
Articles 1–13