Samaa Attia
Samaa Attia
Prof. of Marketing- Suez University. Head of Business Administration Dept. Vice-Dean, Post Graduate
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Cited by
Cited by
Healthcare quality and moderators of patient satisfaction: testing for causality
MA Badri, S Attia, AM Ustadi
International journal of health care quality assurance, 2009
The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status
Z Jin, R Lynch, S Attia, B Chansarkar, T Gülsoy, P Lapoule, X Liu, ...
International Business Review 24 (3), 380-393, 2015
Testing not‐so‐obvious models of healthcare quality
MA Badri, ST Attia, AM Ustadi
International journal of health care quality assurance, 2008
The role of resources in achieving target competitive positions
ST Attia, G Hooley
Journal of strategic marketing 15 (2-3), 91-119, 2007
Market orientation in an emerging economy–Egypt
STM Attia
Journal of Strategic Marketing 21 (3), 277-291, 2013
The Effect of Egyptian Consumer Values & Lifestyles on Green Purchase Behavior.
S Attia, M Farrag
Journal of Marketing Development & Competitiveness 11 (4), 2017
The effect of green advertising as a moderator on green purchase attitude-green purchase intentions relationship. The case of young Egyptian consumers
ST Attia
Journal of IMS Group 11 (1), 1-15, 2014
The impact of religiosity as a moderator on attitude towards celebrity endorsement–purchase intentions relationship
S Attia
Journal of Marketing Development and Competitiveness, 2017
Testing models of care quality for discharged patients
MA Badri, ST Attia, AM Ustadi
POMS 18th Annual Conference, 2007
Achieving sustainable competitive positioning: the role of resources within environmental constraints
STM Attia
Aston University, 2003
A modifiedcustomer-satisfactionindex model for the education sector in Abu Dhabi
M Badri, R Makki, ADE Council, S Attia, K Al-Share
International Journal of Business and Public Administration 7 (1), 148-168, 2010
Developing a theory of ubiquitous marketing research: combining ideology and methodology of marketing research
W Kortam, A Mahrous, S Attia
Journal of American Science 8 (4), 534-538, 2012
The effect of Big five factors of personality on compulsive buying: the mediating role of consumer negative emotions
M Shemeis, T Asad, S Attia
American Journal of Business and Operations Research 2 (1), 5-23, 2021
The impact of celebrity endorsement and fit on purchase intentions among Egyptian Muslim males and females
ST Attia, MT Attia
International Journal of Islamic Marketing and Branding 2 (4), 317-334, 2017
Which ingredients for which cake? Achieving sustainable competitive position
S Attia, GJ Hooley
Academy of Marketing Annual Conference 2002, 2002
The mediating effect of perceived value on brand equity – Purchase intentions relationship. The case of the Egyptian consumers
S Attia
Academy of Marketing Conference proceeding, 2016
The impact of celebrity endorsement on purchase inentions among Muslim Egyptian consumers
S Attia
Academy of Marketing conference, 2015
The Effect of Social Networks Sites (SNSs) on the Egyptian 25/30 Uprisings
RHS Attia
International Journal of Online Marketing (IJOM), 2015
Leveraging Market Orientation for Real Estate
S Attia
publication description Keller Center Research Report. Vol. 7 (1), 2014
Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle?
GE Greenley, GJ Hooley, S Attia, J Fahy, E Breivik, AW Falkenberg, ...
30th European Marketing Academy Conference, 2001
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