| Identifying machine learning techniques for classification of target advertising JA Choi, K Lim ICT Express 6 (3), 175-180, 2020 | 99 | 2020 |
| Enhancing personalized ads using interest category classification of SNS users based on deep neural networks T Hong, JA Choi, K Lim, P Kim Sensors 21 (1), 199, 2020 | 26 | 2020 |
| Hate speech spikes on Twitter after Elon Musk acquires the platform B Benton, JA Choi, Y Luo, K Green School of Communication and Media, Montclair State University, 2022 | 23 | 2022 |
| Culture and the star-power strategy: Comparing American and Korean response to celebrity-endorsed advertising JA Choi, R Lewis Journal of Global Marketing 30 (1), 3-11, 2017 | 22 | 2017 |
| Are enjoyment and appreciation both yardsticks of popularity? RJ Lewis, MN Grizzard, JA Choi, PL Wang Journal of Media Psychology: Theories, Methods, and Applications 31 (2), 55, 2019 | 10 | 2019 |
| Large-scale patterns of entertainment gratifications in linguistic content of US Films RJ Lewis, M Grizzard, S Lea, D Ilijev, JA Choi, L Müsse, G O’Connor Communication Studies 68 (4), 422-438, 2017 | 8 | 2017 |
| Network arrangements underlying strategic corporate social responsibility: findings from globalized cyberspace and lessons for Asian regions JA Choi, S Park, YS Lim, Y Nam, I Nam, HW Park Journal of Contemporary Eastern Asia 20 (2), 19-34, 2021 | 6 | 2021 |
| Comparing public responses to apologies: examining crisis communication strategies using network analysis and topic modeling S Park, JA Choi Quality & Quantity 57 (4), 3603-3620, 2023 | 3 | 2023 |
| Trust in e-tourism: Antecedents and consequences of trust in travel-related user-generated content KH Yoo, JA Choi Handbook of e-Tourism, 1039-1065, 2022 | 3 | 2022 |
| Infodemiological study on the use of face masks during Covid-19: Comparing US and Korea JA Choi, S Park Društvena istraživanja: časopis za opća društvena pitanja 30 (2), 359-378, 2021 | 3 | 2021 |
| A Cybernetics Perspective on Data Science: Macro and Micro Views CS Ku, JR Laracy, TJ Marlowe, JA Choi 26th World Multi-Conference on Systemics, Cybernetics and Informatics, WMSCI …, 2022 | 2 | 2022 |
| Regulatory focus and audience morality: Examining relationships between message orientation and moral intuitions RJ Lewis, D Roberts, J Wu, JA Choi Communication Research Reports 32 (1), 1-9, 2015 | 2 | 2015 |
| A Preview of Post Amnesty Twitter: Analysis of “Groomer” on Twitter After the Colorado Springs Shooting B Benton, Y Luo, JA Choi, K Strudler, K Green Center for Strategic Communication, School of Communication and Media …, 2022 | 1 | 2022 |
| Identifying the Public’s Changing Concerns During a Global Health Crisis: Text Mining and Comparative Analysis of Tweets During the COVID-19 Pandemic JA Choi, CS Ku Software Engineering, Artificial Intelligence, Networking and Parallel …, 2022 | 1 | 2022 |
| Expressing Uncertainty and Risk About the Mpox Outbreak: A Textual Analysis of Twitter Messaging CJ McKinley, JA Choi, Y Luo Communication Studies, 1-19, 2024 | | 2024 |
| Guinness is the" Pumpkin Spice Latte" of St. Patrick's Day JA Choi, Y Luo, B Benton | | 2024 |
| Taylor SWift-Mania on Social Media Regarding the Big Game Y Luo, JA Choi, B Benton NA, 2024 | | 2024 |
| An Investigation of Social Media Discussion on Valentine's Day 2024 Trends: Money Can Buy Love and Chocolates JA Choi, B Benton, Y Luo | | 2024 |
| Taylor-made Super Bowl: Taylor SwiftMania on Social Media Regarding the Big Game Y Luo, JA Choi, B Benton | | 2024 |
| The Kelce/Swift Phenomena: Real-Time Analysis of Social Media Activity During the October 1st Chiefs/Jets Game JA Choi, B Benton | | 2023 |
