Debbie MacInnis
Debbie MacInnis
Marshall School of Business University of Southern California
Verified email at - Homepage
Cited by
Cited by
Strategic brand concept-image management
CW Park, BJ Jaworski, DJ MacInnis
Journal of marketing 50 (4), 135-145, 1986
Consumer Behaviour: Asia-Pacific Edition
WD Hoyer, DJ MacInnis, R Pieters, E Chan, G Northey
Cengage AU, 2017
The ties that bind: Measuring the strength of consumers’ emotional attachments to brands
M Thomson, DJ MacInnis, C Whan Park
Journal of consumer psychology 15 (1), 77-91, 2005
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers
CW Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci
Journal of marketing 74 (6), 1-17, 2010
The role of imagery in information processing: Review and extensions
DJ MacInnis, LL Price
Journal of consumer research 13 (4), 473-491, 1987
Information processing from advertisements: Toward an integrative framework
DJ MacInnis, BJ Jaworski
Journal of marketing 53 (4), 1-23, 1989
Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads
DJ Maclnnis, C Moorman, BJ Jaworski
Journal of marketing 55 (4), 32-53, 1991
A framework for conceptual contributions in marketing
DJ MacInnis
Journal of Marketing 75 (4), 136-154, 2011
Effects of store characteristics and in-store emotional experiences on store attitude
C Yoo, J Park, DJ MacInnis
Journal of Business research 42 (3), 253-263, 1998
The differential role of characteristics of music on high-and low-involvement consumers' processing of ads
DJ MacInnis, CW Park
Journal of consumer Research 18 (2), 161-173, 1991
Reputation management as a motivation for sales structure decisions
AM Weiss, E Anderson, DJ Maclnnis
Journal of marketing 63 (4), 74-89, 1999
Beyond attitudes: Attachment and consumer behavior
CW Park, DJ MacInnis, JR Priester
Seoul National Journal 12 (2), 3-36, 2006
The effects of incidental ad exposure on the formation of consideration sets
S Shapiro, DJ MacInnis, SE Heckler
Journal of consumer research 24 (1), 94-104, 1997
Marketing jobs and management controls: toward a framework
BJ Jaworski, DJ MacInnis
Journal of Marketing Research 26 (4), 406-419, 1989
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me
DJ MacInnis, VS Folkes
Journal of Consumer Psychology 27 (3), 355-374, 2017
What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence
GJ Tellis, DJ MacInnis, S Tirunillai, Y Zhang
Journal of marketing 83 (4), 1-20, 2019
What to say when: Advertising appeals in evolving markets
RK Chandy, GJ Tellis, DJ MacInnis, P Thaivanich
Journal of marketing Research 38 (4), 399-414, 2001
Choosing what I want versus rejecting what I do not want: An application of decision framing to product option choice decisions
CW Park, SY Jun, DJ MacInnis
Journal of Marketing Research 37 (2), 187-202, 2000
The brand attitude formation process of emotional and informational ads
C Yoo, D MacInnis
Journal of business research 58 (10), 1397-1406, 2005
The disciplinary status of consumer behavior: A sociology of science perspective on key controversies
DJ MacInnis, VS Folkes
Journal of consumer research 36 (6), 899-914, 2010
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