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Brahim Zarouali
Brahim Zarouali
Assistant Professor at Institute for Media Studies (IMS), KU Leuven
Bestätigte E-Mail-Adresse bei kuleuven.be
Titel
Zitiert von
Zitiert von
Jahr
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda
L Hudders, P De Pauw, V Cauberghe, K Panic, B Zarouali, E Rozendaal
Journal of advertising 46 (2), 333-349, 2017
2592017
Chatbot advertising effectiveness: When does the message get through?
E Van den Broeck, B Zarouali, K Poels
Computers in Human Behavior 98, 150-157, 2019
2482019
Predicting consumer responses to a chatbot on Facebook
B Zarouali, E Van den Broeck, M Walrave, K Poels
Cyberpsychology, Behavior, and Social Networking 21 (8), 491-497, 2018
2462018
“Do you like cookies?” Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing
B Zarouali, K Ponnet, M Walrave, K Poels
Computers in Human Behavior 69, 157-165, 2017
1442017
Using a personality-profiling algorithm to investigate political microtargeting: assessing the persuasion effects of personality-tailored ads on social media
B Zarouali, T Dobber, G De Pauw, C de Vreese
Communication Research 49 (8), 1066-1091, 2022
1282022
Platform ad archives: promises and pitfalls
P Leerssen, J Ausloos, B Zarouali, N Helberger, CH de Vreese
Internet Policy Review 8 (4), 2019
612019
Is this recommended by an algorithm? The development and validation of the algorithmic media content awareness scale (AMCA-scale)
B Zarouali, SC Boerman, CH de Vreese
Telematics and Informatics 62, 101607, 2021
562021
Considering children's advertising literacy from a methodological point of view: past practices and future recommendations
B Zarouali, P De Pauw, K Ponnet, M Walrave, K Poels, V Cauberghe, ...
Journal of current issues and research in advertising, 2018
492018
‘You talking to me?’The influence of peer communication on adolescents’ persuasion knowledge and attitude towards social advertisements
B Zarouali, K Poels, M Walrave, K Ponnet
Behaviour & Information Technology 37 (5), 502-516, 2018
462018
The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
B Zarouali, K Poels, M Walrave, K Ponnet
International Journal of Advertising, 2019
352019
Overcoming polarization with chatbot news? Investigating the impact of news content containing opposing views on agreement and credibility
B Zarouali, M Makhortykh, M Bastian, T Araujo
European journal of communication 36 (1), 53-68, 2021
342021
WhatsApp Marketing: A Study on WhatsApp Brand Communication and the Role of Trust in Self-Disclosure
B Zarouali, A Brosius, N Helberger, CH de Vreese
International Journal of Communication 15, 25, 2021
322021
Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites: implications for regulation
B Zarouali, V Verdoodt, M Walrave, K Poels, K Ponnet, E Lievens
Young consumers 21 (3), 351-367, 2020
30*2020
“Everything under control?”: Privacy control salience influences both critical processing and perceived persuasiveness of targeted advertising among adolescents
B Zarouali, K Poels, K Ponnet, M Walrave
Cyberpsychology: Journal of Psychosocial Research on Cyberspace 12 (1), 2018
302018
Investigating algorithmic misconceptions in a media context: Source of a new digital divide?
B Zarouali, N Helberger, CH De Vreese
Media and Communication 9 (4), 134-144, 2021
202021
The influence of a descriptive norm label on adolescents’ persuasion knowledge and privacy-protective behavior on social networking sites
B Zarouali, K Poels, K Ponnet, M Walrave
Communication Monographs 88 (1), 5-25, 2021
162021
The algorithmic persuasion framework in online communication: conceptualization and a future research agenda
B Zarouali, SC Boerman, HAM Voorveld, G van Noort
Internet research 32 (4), 1076-1096, 2022
142022
Online reclamewijsheid bij kinderen: herkennen en begrijpen van reclamebanners en de rol van need for cognition en reclamewijsheidslessen
B Zarouali, M Walrave, K Poels, K Ponnet, I Vanwesenbeeck
Tijdschrift voor Communicatiewetenschap 44 (1), 2016
142016
Advertising literacy
B Zarouali, M Walrave, K Ponnet, K Poels
The international encyclopedia of media literacy, 1-11, 2019
132019
Children’s advertising literacy in a new media environment: An introduction to the AdLit research project
L Hudders, V Cauberghe, K Panic, B Adams, K Daems, P De-Pauw, ...
Etmaal van de Communicatiewetenschap.(https://goo. gl/JLEvuc)(2016-04-28), 2015
132015
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