Tom Meyvis
Tom Meyvis
New York University, Stern School of Business
Verified email at - Homepage
Cited by
Cited by
Instructional manipulation checks: Detecting satisficing to increase statistical power
DM Oppenheimer, T Meyvis, N Davidenko
Journal of experimental social psychology 45 (4), 867-872, 2009
Effects of brand logo complexity, repetition, and spacing on processing fluency and judgment
C Janiszewski, T Meyvis
Journal of consumer research 28 (1), 18-32, 2001
Avoiding future regret in purchase-timing decisions
ADJ Cooke, T Meyvis, A Schwartz
Journal of Consumer Research 27 (4), 447-459, 2001
You’re having fun when time flies: The hedonic consequences of subjective time progression
AM Sackett, T Meyvis, LD Nelson, BA Converse, AL Sackett
Psychological science 21 (1), 111-117, 2010
Consumers' beliefs about product benefits: The effect of obviously irrelevant product information
T Meyvis, C Janiszewski
Journal of Consumer Research 28 (4), 618-635, 2002
When are broader brands stronger brands? An accessibility perspective on the success of brand extensions
T Meyvis, C Janiszewski
Journal of Consumer Research 31 (2), 346-357, 2004
Increasing the power of your study by increasing the effect size
T Meyvis, SMJ Van Osselaer
Journal of Consumer Research 44 (5), 1157-1173, 2018
Interrupted consumption: Disrupting adaptation to hedonic experiences
LD Nelson, T Meyvis
Journal of Marketing Research 45 (6), 654-664, 2008
Enhancing the television-viewing experience through commercial interruptions
LD Nelson, T Meyvis, J Galak
Journal of consumer research 36 (2), 160-172, 2009
Being of two minds: Switching mindsets exhausts self-regulatory resources
R Hamilton, KD Vohs, AL Sellier, T Meyvis
Organizational Behavior and Human Decision Processes 115 (1), 13-24, 2011
Seeking lasting enjoyment with limited money: Financial constraints increase preference for material goods over experiences
SM Tully, HE Hershfield, T Meyvis
Journal of Consumer research 42 (1), 59-75, 2015
The importance of the context in brand extension: how pictures and comparisons shift consumers' focus from fit to quality
T Meyvis, K Goldsmith, R Dhar
Journal of marketing research 49 (2), 206-217, 2012
Why don't we learn to accurately forecast feelings? How misremembering our predictions blinds us to past forecasting errors.
T Meyvis, RK Ratner, J Levav
Journal of Experimental Psychology: General 139 (4), 579, 2010
Using GPT for market research
J Brand, A Israeli, D Ngwe
Harvard Business School Marketing Unit Working Paper, 2023
Choice in interactive environments
JH Steckel, RS Winer, RE Bucklin, BGC Dellaert, X Drèze, G Häubl, ...
Marketing Letters 16, 309-320, 2005
Beyond the obvious: Chronic vividness of imagery and the use of information in decision making
MT Pham, T Meyvis, R Zhou
Organizational Behavior and Human Decision Processes 84 (2), 226-253, 2001
Analyzing moment-to-moment data using a Bayesian functional linear model: Application to TV show pilot testing
SK Hui, T Meyvis, H Assael
Marketing Science 33 (2), 222-240, 2014
Interrupted consumption: Adaptation and the disruption of hedonic experience
LD Nelson, T Meyvis
Journal of Marketing Research 45 (6), 654-64, 2008
The pain was greater if it will happen again: the effect of anticipated continuation on retrospective discomfort.
J Galak, T Meyvis
Journal of Experimental Psychology: General 140 (1), 63, 2011
Using single-neuron recording in marketing: opportunities, challenges, and an application to fear enhancement in communications
M Cerf, E Greenleaf, T Meyvis, VG Morwitz
Journal of Marketing Research 52 (4), 530-545, 2015
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