| Instructional manipulation checks: Detecting satisficing to increase statistical power DM Oppenheimer, T Meyvis, N Davidenko Journal of experimental social psychology 45 (4), 867-872, 2009 | 4299 | 2009 |
| Effects of brand logo complexity, repetition, and spacing on processing fluency and judgment C Janiszewski, T Meyvis Journal of consumer research 28 (1), 18-32, 2001 | 600 | 2001 |
| Avoiding future regret in purchase-timing decisions ADJ Cooke, T Meyvis, A Schwartz Journal of Consumer Research 27 (4), 447-459, 2001 | 342 | 2001 |
| You’re having fun when time flies: The hedonic consequences of subjective time progression AM Sackett, T Meyvis, LD Nelson, BA Converse, AL Sackett Psychological science 21 (1), 111-117, 2010 | 331 | 2010 |
| Consumers' beliefs about product benefits: The effect of obviously irrelevant product information T Meyvis, C Janiszewski Journal of Consumer Research 28 (4), 618-635, 2002 | 319 | 2002 |
| Increasing the power of your study by increasing the effect size T Meyvis, SMJ Van Osselaer Journal of Consumer Research 44 (5), 1157-1173, 2018 | 311 | 2018 |
| When are broader brands stronger brands? An accessibility perspective on the success of brand extensions T Meyvis, C Janiszewski Journal of Consumer Research 31 (2), 346-357, 2004 | 311 | 2004 |
| Interrupted consumption: Disrupting adaptation to hedonic experiences LD Nelson, T Meyvis Journal of Marketing Research 45 (6), 654-664, 2008 | 270 | 2008 |
| Seeking lasting enjoyment with limited money: Financial constraints increase preference for material goods over experiences SM Tully, HE Hershfield, T Meyvis Journal of Consumer research 42 (1), 59-75, 2015 | 243 | 2015 |
| Enhancing the television-viewing experience through commercial interruptions LD Nelson, T Meyvis, J Galak Journal of consumer research 36 (2), 160-172, 2009 | 230 | 2009 |
| Being of two minds: Switching mindsets exhausts self-regulatory resources R Hamilton, KD Vohs, AL Sellier, T Meyvis Organizational Behavior and Human Decision Processes 115 (1), 13-24, 2011 | 227 | 2011 |
| Using GPT for market research J Brand, A Israeli, D Ngwe Harvard business school marketing unit working paper, 2023 | 162 | 2023 |
| The importance of the context in brand extension: how pictures and comparisons shift consumers' focus from fit to quality T Meyvis, K Goldsmith, R Dhar Journal of marketing research 49 (2), 206-217, 2012 | 143 | 2012 |
| Why don't we learn to accurately forecast feelings? How misremembering our predictions blinds us to past forecasting errors. T Meyvis, RK Ratner, J Levav Journal of Experimental Psychology: General 139 (4), 579, 2010 | 102 | 2010 |
| Beyond the obvious: Chronic vividness of imagery and the use of information in decision making MT Pham, T Meyvis, R Zhou Organizational Behavior and Human Decision Processes 84 (2), 226-253, 2001 | 77 | 2001 |
| Choice in interactive environments JH Steckel, RS Winer, RE Bucklin, BGC Dellaert, X Drèze, G Häubl, ... Marketing Letters 16, 309-320, 2005 | 75 | 2005 |
| Analyzing moment-to-moment data using a Bayesian functional linear model: Application to TV show pilot testing SK Hui, T Meyvis, H Assael Marketing Science 33 (2), 222-240, 2014 | 57 | 2014 |
| Interrupted consumption: Adaptation and the disruption of hedonic experience LD Nelson, T Meyvis Journal of Marketing Research 45 (6), 654-64, 2008 | 52 | 2008 |
| Using single-neuron recording in marketing: opportunities, challenges, and an application to fear enhancement in communications M Cerf, E Greenleaf, T Meyvis, VG Morwitz Journal of Marketing Research 52 (4), 530-545, 2015 | 50 | 2015 |
| The pain was greater if it will happen again: the effect of anticipated continuation on retrospective discomfort. J Galak, T Meyvis Journal of Experimental Psychology: General 140 (1), 63, 2011 | 48 | 2011 |
Leif D. NelsonProfessor of Business Administration and MarketingVerified email at haas.berkeley.edu
