| Logoplaste: innovation in the global market: From packaging to solution A Morgado Management Decision 46 (9), 1414-1436, 2008 | 24 | 2008 |
| The Value of Customer References to Potential Customers in Business Markets AV Morgado Journal of Creating Value 4 (I), 1-23, 2018 | 13 | 2018 |
| Customer references and the buying of capital equipment for a project firm AV Morgado, LM de Castro Journal of Strategic Contracting and Negotiation 2 (3), 244-263, 2016 | 10 | 2016 |
| Project governance: An essay on the business policy approach as applied to the governance of megaprojects pedro agua, andre vilares morgado The Journal of Modern Project Management 8 (2), 76-85, 2020 | 8 | 2020 |
| Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession MM Pinheiro, A Estima, S Marques IGI Global, 2018 | 8 | 2018 |
| Customer’s expectations and perceptions of reference marketing programs AV Morgado Journal of Business & Industrial Marketing, 2020 | 4 | 2020 |
| Customer Referencing in the Context of Industrial Buying and Purchasing: the case of a thermal power plant. AV Morgado, LM de Castro Forum on the Industrial Organization and Marketing, 2015 | 4 | 2015 |
| CUSTOMER REFERENCING: TESTING A CONCEPTUAL FRAMEWORK IN THE CONTEXT OF A CASE STUDY AV MORGADO, LM DE CASTRO 31th Annual IMP Conference, 2015 | 3 | 2015 |
| Bridging the Academic-Practitioner Divide in Marketing: The Role of Business Schools AV Morgado Evaluating the Gaps and Intersections Between Marketing Education and the …, 2019 | 2 | 2019 |
| Business Policy: A Systems Approach to Corporate Governing PB Água, AV Morgado Research Anthology on Business Law, Policy, and Social Responsibility, 138-161, 2024 | 1 | 2024 |
| How to Profit from Reference Marketing in B2B Markets AV Morgado The European Business Review, 72-75, 2020 | | 2020 |
| Marketing B2B, Uma abordagem prática em mercados industriais AV Morgado | | 2019 |
| El gobierno de megaproyectos PB Água, A Caldart, andre vilares morgado Harvard Deusto Business Review 292 (Septiembre), 46-55, 2019 | | 2019 |
| The role of reference marketing in capital buying decisions: evidence from the Portugueses electric power industry. ATPV Morgado | | 2017 |
| The Role of Reference Marketing in Capital Buying Decisions: Evidence From the Portugueses Electric Power Industry ATP de Vilares Morgado PQDT-Global, 2017 | | 2017 |
| CUSTOMER REFERENCING IN THE CONTEXT OF A CAPITAL EQUIPMENT BUYING DECISION AV MORGADO, LM DE CASTRO 32nd Annual IMP Conference, 2016 | | 2016 |
| THE VALUE OF CUSTOMER REFERENCES TO POTENTIAL CUSTOMERS IN AV Morgado Science 31 (2), 257-276, 0 | | |
| The Role of Business Schools in Marketing Education AV Morgado International Journal of Marketing and Sales Education 2 (1), 45-58, 0 | | |
| PROJECT GOVERNANCE PB Água, AV Morgado | | |
| Bridging the academic-practitioner divide in marketing AV Morgado | | |
Luis M. de CastroISEG - Lisbon School of Economics and Management - Universidade de Lisboa, PortugalVerified email at iseg.ulisboa.pt
