Alexa K. (Sullivan) Fox
Alexa K. (Sullivan) Fox
Assistant Professor of Marketing, The University of Akron
Verified email at uakron.edu - Homepage
Title
Cited by
Cited by
Year
The Effectiveness of Benefit Type and Price Endings in Green Advertising
MB Royne, J Martinez, J Oakley, AK Fox
Journal of Advertising 41 (4), 85-102, 2012
822012
Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media
AK Fox, TJ Bacile, C Nakhata, A Weible
Journal of Consumer Marketing 35 (1), 11-21, 2018
552018
E-marketing
RD Frost, A Fox, J Strauss
Routledge, 2018
492018
Piracy in the Horn of Africa and its effects on the global supply chain
AK Sullivan
Journal of Transportation Security 3 (4), 231-243, 2010
492010
Smart Devices, Smart Decisions? Implications of Parents’ Sharenting for Children’s Online Privacy: An Investigation of Mothers
AK Fox, MG Hoy
Journal of Public Policy & Marketing 38 (4), 414-432, 2019
402019
The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements
MB Royne, AK Fox, GD Deitz, T Gibson
Journal of Consumer Affairs 48 (3), 515-534, 2014
352014
Rising with the machines: A sociotechnical framework for bringing artificial intelligence into the organization
EE Makarius, D Mukherjee, JD Fox, AK Fox
Journal of Business Research 120, 262-273, 2020
292020
The face of contagion: consumer response to service failure depiction in online reviews
AK Fox, GD Deitz, MB Royne, JD Fox
European Journal of Marketing, 2018
262018
Intercollegiate social media education ecosystem
AK Abney, LA Cook, AK Fox, J Stevens
Journal of Marketing Education 41 (3), 254-269, 2019
162019
Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising
MB Royne, SD Myers, G Deitz, AK Fox
Journal of Current Issues & Research in Advertising 37 (1), 59-79, 2016
162016
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
AK Fox, C Nakhata, GD Deitz
International Journal of Advertising, 2019
152019
PRIVATE INFORMATION IN A SOCIAL WORLD: ASSESSING CONSUMERS’FEAR AND UNDERSTANDING OF SOCIAL MEDIA PRIVACY
AK Fox, MB Royne
Journal of Marketing Theory and Practice 26 (1-2), 72-89, 2018
152018
Advertising and Violence: Concepts and Perspectives
NJ Rifon, MB Royne, L Carlson
ME Sharpe, 2014
82014
Milk, juice, or cola? Exploring the effect of product placement on children’s attitudes and behavior
MB Royne, CM Kowalczyk, M Levy, AK Fox
Health marketing quarterly 34 (2), 128-141, 2017
42017
Marketing active transportation to school to improve children’s health: Utilizing parental perspectives from an inner-city environment
MB Royne, SS Ivey, M Levy, AK Fox, SL Roakes
Health marketing quarterly 33 (4), 353-368, 2016
42016
Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions
MJ Pelletier, AB Horky, AK Fox
Journal of Business Research 122, 321-334, 2021
32021
Olympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising
AK Fox, MB Royne Stafford
Journal of Current Issues & Research in Advertising, 1-16, 2020
32020
Structured Abstract: All Online Complaints Are Not Created Equal, Corporate Social Media Pages as Customer Service Channels
TJ Bacile, AK Fox, JS Wolter, F Massa
Creating Marketing Magic and Innovative Future Marketing Trends, 23-28, 2017
32017
Customer Service on Twitter: Company-Customer Expectations and Service Configurations
AK Fox, S Cowley
Maximizing Commerce and Marketing Strategies through Micro-Blogging, 130-153, 2015
22015
The Effects of Individual and Team Characteristics on Simulation-Enhanced Critical Thinking: A Multilevel Analysis
GD Deitz, JD Fox, Alexa K., Fox
Marketing Education Review, 2021
2021
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