Segmenting satellite supporters based on their value for team sport organizations S Uhrich, A Behrens, TA Kang, H Matsuoka, K Uhlendorf Journal of Global Sport Management 8 (1), 252-280, 2023 | 12 | 2023 |
A multi-method analysis of sport spectator resistance to augmented reality technology in the stadium K Uhlendorf, S Uhrich Journal of Global Sport Management, 1-28, 2022 | 3 | 2022 |
A multi-method analysis of sport spectator resistance to technological in-stadium innovations K Uhlendorf, S Uhrich Book of Abstracts: 29th European Sport Management Conference, 27. May-19 …, 2021 | 1 | 2021 |
E-SPORT, INNOVATION AND TECHNOLOGY K Uhlendorf, S Uhrich BOOK OF ABSTRACTS, 68, 2021 | | 2021 |
Positionierungsstrategien für Teamsportmarken auf internationalen Märkten S Uhrich, K Uhlendorf Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und …, 2020 | | 2020 |