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Jing Lei
Jing Lei
Verified email at unimelb.edu.au - Homepage
Title
Cited by
Cited by
Year
Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations
N Dawar, J Lei
Journal of Business Research 62 (4), 509-516, 2009
3702009
Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects
J Lei, N Dawar, J Lemmink
Journal of marketing 72 (3), 111-123, 2008
3532008
Inspire me to donate: The use of strength emotion in donation appeals
J Liang, Z Chen, J Lei
Journal of Consumer Psychology 26 (2), 283-288, 2016
1462016
Base-rate information in consumer attributions of product-harm crises
J Lei, N Dawar, Z Gürhan-Canli
Journal of Marketing Research 49 (3), 336-348, 2012
1462012
Consumer responses to vertical service line extensions
J Lei, K de Ruyter, M Wetzels
Journal of Retailing 84 (3), 268-280, 2008
1462008
Service intensiveness and brand extension evaluations
J Lei, R Pruppers, H Ouwersloot, J Lemmink
Journal of Service Research 6 (3), 243-255, 2004
902004
Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products
T Gill, J Lei
Marketing letters 20 (1), 91-103, 2009
812009
The effect of food toppings on calorie estimation and consumption
Y Jiang, J Lei
Journal of Consumer Psychology 24 (1), 63-69, 2014
482014
A new perspective on the incentive–blood donation relationship: partnership, congruency, and affirmation of competence
D Chmielewski, LL Bove, J Lei, B Neville, A Nagpal
Transfusion 52 (9), 1889-1900, 2012
462012
To choose or to reject: The effect of decision frame on food customization decisions
A Nagpal, J Lei, A Khare
Journal of Retailing 91 (3), 422-435, 2015
442015
The nature and framing of gambling consequences in advertising
DC Orazi, J Lei, LL Bove
Journal of Business Research 68 (10), 2049-2056, 2015
342015
Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement
DC Orazi, LL Bove, J Lei
International Journal of Advertising 35 (1), 149-166, 2016
262016
The impact of information characteristics on negative spillover effects in brand portfolios
J Lei, N Dawar, L Jos
ACR North American Advances, 2006
182006
The clothes that make you eat healthy: The impact of clothes style on food choice
X Wang, X Wang, J Lei, MC Chao
Journal of Business Research, 2020
162020
Impact of vertical line extensions on brand attitudes and new extensions: The roles of judgment focus, comparative set and positioning
M Palmeira, J Lei, A Valenzuela
European Journal of Marketing, 2019
162019
Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions
G Nyilasy, J Lei, A Nagpal, J Tan
Public health nutrition 19 (12), 2122-2127, 2016
162016
Counter‐stereotypical products: Barriers to their adoption and strategies to overcome them
T Gill, J Lei
Psychology & Marketing 35 (7), 493-510, 2018
142018
The impact of brand relatedness on negative spillover effects in brand portfolios
J Lei, N Dawar, J Lemmink
ACR North American Advances, 2008
82008
The Impact of a Two-Step Choice Process on Trade-Off Decisions
J Lei, Y Zhang
Journal of Consumer Research, 2021
52021
What kind of donor are you? Uncovering complexity in donor identity
L Bove, D Chmielewski, BA Neville, J Lei, A Nagpal
Psychology & Marketing 38 (1), 70-85, 2021
52021
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