| ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising S Parry, R Jones, P Stern, M Robinson Journal of Consumer Behaviour 12 (2), 112-121, 2013 | 158 | 2013 |
| Addressing the cross‐country applicability of the theory of planned behaviour (TPB): A structured review of multi‐country TPB studies LM Hassan, E Shiu, S Parry Journal of Consumer Behaviour 15 (1), 72-86, 2016 | 149 | 2016 |
| Uncertainty in ethical consumer choice: a conceptual model L Hassan, D Shaw, E Shiu, G Walsh, S Parry Journal of Consumer Behaviour 12 (3), 182-193, 2013 | 117 | 2013 |
| Marketing for survival: a comparative case study of SME software firms S Parry, R Jones, J Rowley, B Kupiec‐Teahan Journal of Small Business and Enterprise Development 19 (4), 712-728, 2012 | 90 | 2012 |
| The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website E Shiu, G Walsh, LM Hassan, S Parry Journal of Business Research 68 (3), 534-541, 2015 | 54 | 2015 |
| Customer-perceived value in business-to-business relationships: A study of software customers S Parry, J Rowley, R Jones, B Kupiec-Teahan Journal of Marketing Management 28 (7-8), 887-911, 2012 | 50 | 2012 |
| The moderating effects of national age stereotyping on the relationships between job satisfaction and its determinants: A study of older workers across 26 countries E Shiu, LM Hassan, S Parry British Journal of Management 26 (2), 255-272, 2015 | 45 | 2015 |
| Business support for new technology‐based firms: a study of entrepreneurs in north Wales R Jones, S Parry International Journal of Entrepreneurial Behavior & Research 17 (6), 645-662, 2011 | 37 | 2011 |
| Exploring marketing and relationships in software SMEs: A mixed methods approach S Parry, B Kupiec‐Teahan, J Rowley Management Research Review 35 (1), 52-68, 2011 | 19 | 2011 |
| Linking relationship marketing to social embeddedness in a rural bilingual context S Parry, P Westhead Journal of Small Business and Enterprise Development 24 (2), 261-277, 2017 | 8 | 2017 |
| Exploring responses to differing message content of pictorial alcohol warning labels LM Hassan, S Parry, E Shiu International Journal of Consumer Studies 46 (6), 2200-2219, 2022 | 5 | 2022 |
| Understanding the relationship between smoking and place across multiple places through the lens of place attachment S Parry, LM Hassan Journal of environmental psychology 62, 115-123, 2019 | 5 | 2019 |
| Let there be a “We”: introducing an ethics of collective academic care C Collective European Journal of Marketing 57 (10), 2838-2859, 2023 | 4 | 2023 |
| Understanding customers and relationships in software technology SMEs S Parry, R Jones, J Rowley, B Kupiec-Teahan Bangor Business School, Prifysgol Bangor University (Cymru/Wales) Working Papers, 2010 | 3 | 2010 |
| Let there be a “We”: introducing an ethics of collective academic care E Banister, K Hamilton, M Piacentini, L Abboud, S Allison, HB Bruce, ... European Journal of Marketing, 2023 | | 2023 |
| Review of tobacco control action plan and delivery plans S Parry, E Shiu, C Doyle Welsh Government, 2022 | | 2022 |
| Perswadio a Hyrwyddo S Parry, L Roberts, E Wyn Cyflwyniad i Farchnata, 274-296, 2020 | | 2020 |
| Understanding the Relationship Between Smoking and Place in Private Shared Spaces Through the Lens of Place Attachment S Parry, L Hassan Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
| Mobilizing relationship marketing to ensure venture development in a rural resource-constrained bilingual context: The case of Draig Technology Limited S Parry, P Westhead Bangor Business School, Prifysgol Bangor University (Cymru/Wales) Working Papers, 2016 | | 2016 |
| Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK G Griffiths, P Westmoreland, M Khammash, S Parry 40th EMAC conference, 2011 | | 2011 |
Louise M HassanAssociate Professor, Birmingham Business School, University of BirminghamVerified email at bham.ac.uk
