| Corporate identity, corporate branding and corporate reputations T Abimbola, M Trueman, O Iglesias, R Abratt, N Kleyn European Journal of Marketing, 2012 | 518 | 2012 |
| Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands T Abimbola, M Trueman, O Iglesias, F Liu, J Li, D Mizerski, H Soh European Journal of Marketing, 2012 | 386 | 2012 |
| Can a city communicate? Bradford as a corporate brand M Trueman, M Klemm, A Giroud Corporate communications: an international journal, 2004 | 360 | 2004 |
| Examining the effect of market orientation on innovativeness K Tajeddini, M Trueman, G Larsen Journal of marketing management 22 (5-6), 529-551, 2006 | 264 | 2006 |
| Strategic corporate brand alignment: Perspectives from identity based views of corporate brands JMT Balmer European Journal of Marketing 46 (7-8), 1064-1092, 2012 | 206 | 2012 |
| A cross‐industry review of B2B critical success factors R Eid, M Trueman, AM Ahmed Internet research, 2002 | 194 | 2002 |
| Multiple stakeholders and multiple city brand meanings T Abimbola, M Trueman, O Iglesias, B Merrilees, D Miller, C Herington European Journal of Marketing, 2012 | 193 | 2012 |
| Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry K Tajeddini, M Trueman International Journal of Hospitality Management 31 (4), 1119-1129, 2012 | 151 | 2012 |
| Competing through design M Trueman, D Jobber Long range planning 31 (4), 594-605, 1998 | 114 | 1998 |
| Factors affecting the success of business‐to‐business international internet marketing (B‐to‐B IIM): an empirical study of UK companies R Eid, M Trueman Industrial Management & Data Systems, 2004 | 105 | 2004 |
| The internet: new international marketing issues R Eid, M Trueman Management research news 25 (12), 54-67, 2002 | 100 | 2002 |
| Urban corridors and the lost city: Overcoming negative perceptions to reposition city brands MM Trueman, N Cornelius, AJ Killingbeck-Widdup Journal of Brand Management 15 (1), 20-31, 2007 | 99 | 2007 |
| Creative dimensions for branding and regeneration: Overcoming negative perceptions of a city M Trueman, D Cook, N Cornelius Place Branding and Public Diplomacy 4 (1), 29-44, 2008 | 97 | 2008 |
| Fame and fortune: a conceptual model of CEO brands F Bendisch, G Larsen, M Trueman European Journal of Marketing, 2013 | 95 | 2013 |
| Measuring private labels brand equity: a consumer perspective T Abimbola, M Trueman, O Iglesias, A Cuneo, P Lopez, MJ Yagüe European Journal of Marketing, 2012 | 95 | 2012 |
| Corporate social responsibility brand leadership: A multiple case study A Lindgreen, Y Xu, F Maon, J Wilcock European journal of marketing 46 (7-8), 965-993, 2012 | 95 | 2012 |
| Corporate brands and identity: developing stronger theory and a call for shifting the debate T Abimbola, M Trueman, O Iglesias, J Cornelissen, LT Christensen, ... European Journal of Marketing, 2012 | 92 | 2012 |
| Efficiency and effectiveness of small retailers: The role of customer and entrepreneurial orientation K Tajeddini, U Elg, M Trueman Journal of Retailing and Consumer Services 20 (5), 453-462, 2013 | 88 | 2013 |
| The potential for innovativeness: a tale of the Swiss watch industry K Tajeddini, M Trueman Journal of Marketing Management 24 (1-2), 169-184, 2008 | 82 | 2008 |
| Effect of customer orientation and innovativeness on business performance: a study of small-sized service retailers K Tajeddini, M Trueman International Journal of Entrepreneurship and Small Business 6 (2), 280-295, 2008 | 64 | 2008 |
Tom ButlerProfessor in Business Information Systems, University College CorkVerified email at afis.ucc.ie
Tom ButlerProfessor in Business Information Systems, University College CorkVerified email at afis.ucc.ie