Myfanwy Trueman
Myfanwy Trueman
Bradford University School of Management
Verified email at bradford.ac.uk
Title
Cited by
Cited by
Year
Corporate identity, corporate branding and corporate reputations
T Abimbola, M Trueman, O Iglesias, R Abratt, N Kleyn
European journal of marketing, 2012
5752012
Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands
T Abimbola, M Trueman, O Iglesias, F Liu, J Li, D Mizerski, H Soh
European Journal of Marketing, 2012
4632012
Can a city communicate? Bradford as a corporate brand
M Trueman, M Klemm, A Giroud
Corporate communications: an international journal, 2004
3662004
Examining the effect of market orientation on innovativeness
K Tajeddini, M Trueman, G Larsen
Journal of marketing management 22 (5-6), 529-551, 2006
2982006
Strategic corporate brand alignment: Perspectives from identity based views of corporate brands
JMT Balmer
European Journal of Marketing, 2012
2302012
A cross‐industry review of B2B critical success factors
R Eid, M Trueman, AM Ahmed
Internet research, 2002
2002002
Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry
K Tajeddini, M Trueman
International Journal of Hospitality Management 31 (4), 1119-1129, 2012
1692012
Competing through design
M Trueman, D Jobber
Long range planning 31 (4), 594-605, 1998
1221998
Fame and fortune: a conceptual model of CEO brands
F Bendisch, G Larsen, M Trueman
European Journal of Marketing, 2013
1162013
Factors affecting the success of business‐to‐business international internet marketing (B‐to‐B IIM): an empirical study of UK companies
R Eid, M Trueman
Industrial Management & Data Systems, 2004
1152004
Corporate social responsibility brand leadership: A multiple case study
A Lindgreen, Y Xu, F Maon, J Wilcock
European journal of marketing, 2012
1042012
The Internet: new international marketing issues
R Eid, M Trueman
Management research news, 2002
1032002
Urban corridors and the lost city: Overcoming negative perceptions to reposition city brands
MM Trueman, N Cornelius, AJ Killingbeck-Widdup
Journal of Brand Management 15 (1), 20-31, 2007
1022007
Efficiency and effectiveness of small retailers: The role of customer and entrepreneurial orientation
K Tajeddini, U Elg, M Trueman
Journal of Retailing and Consumer Services 20 (5), 453-462, 2013
1012013
Creative dimensions for branding and regeneration: Overcoming negative perceptions of a city
M Trueman, D Cook, N Cornelius
Place Branding and Public Diplomacy 4 (1), 29-44, 2008
1012008
The potential for innovativeness: a tale of the Swiss watch industry
K Tajeddini, M Trueman
Journal of Marketing Management 24 (1-2), 169-184, 2008
882008
Effect of customer orientation and innovativeness on business performance: a study of small-sized service retailers
K Tajeddini, M Trueman
International Journal of Entrepreneurship and Small Business 6 (2), 280-295, 2008
682008
Segmentation and brand positioning for Islamic financial services
T Abimbola, M Trueman, O Iglesias, R Muhamad, TC Melewar, SFS Alwi
European Journal of Marketing, 2012
642012
Building brand value online: exploring relationships between company and city brands
T Abimbola, M Trueman, O Iglesias, N Cornelius, J Wallace
European Journal of Marketing, 2012
622012
Perceptions of innovativeness among Iranian hotel managers
K Tajeddini, M Trueman
Journal of Hospitality and Tourism Technology, 2014
552014
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