When hostile consumers wreak havoc on your brand: The phenomenon of consumer brand sabotage A Kähr, B Nyffenegger, H Krohmer, WD Hoyer Journal of marketing 80 (3), 25-41, 2016 | 364 | 2016 |
Sponsorship disclosure of influencers–a curse or a blessing? A Giuffredi-Kähr, A Petrova, L Malär Journal of Interactive Marketing 57 (1), 18-34, 2022 | 70 | 2022 |
The Janus face of ideal self-congruence: Benefits for the brand versus emotional distress for the consumer L Malär, D Herzog, H Krohmer, WD Hoyer, A Kähr Journal of the Association for Consumer Research 3 (2), 163-174, 2018 | 36 | 2018 |
How should retailers deal with consumer sabotage of a manufacturer brand? B Nyffenegger, A Kähr, H Krohmer, WD Hoyer Journal of the Association for Consumer Research 3 (3), 379-395, 2018 | 9 | 2018 |
The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands LA Malär, M Khamitov, A Giuffredi-Kähr | 3 | 2020 |
When consumer brand sabotage harms other consumers relationship with the brand A Kähr, B Nyffenegger, H Krohmer, WD Hoyer ACR North American Advances, 2018 | 2 | 2018 |
The Dark Triad of brand personality: Scale development and validation L Malär, A Giuffredi‐Kähr Psychology & Marketing 41 (11), 2728-2740, 2024 | 1 | 2024 |
A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | 1 | 2020 |
Ad Transparency in Influencer Marketing: A Curse or A Blessing? A Petrova, A Giuffredi-Kähr, LA Malär, D Hauert | 1 | 2019 |
EXPRESS: Beyond Strong Bonds: a Typology and Motivational Insights into Online Brand Defenders C Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer Journal of Interactive Marketing, 10949968251320615, 2025 | | 2025 |
A Typology of Consumer Brand Defenders CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2020 |
Brand Misbehavior: Integrating Multiple Perspectives M Khamitov, A Giuffredi-Kähr Advances in Consumer Research 48, 974-980, 2020 | | 2020 |
Brand Misbehavior: Integrating Multiple Perspectives A Giuffredi-Kähr, A Kumbargeri, S Mandal, M Khamitov, L Malär, N Garg, ... Advances in Consumer Research 48, 2020 | | 2020 |
Brand Defense durch die Community–Wenn Konsumenten und Konsumentinnen Marken verteidigen CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2019 |
What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2019 |
When Consumer Brand Sabotage Harms Other Consumers' Relationship with the Brand A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer | | 2018 |
Influencer Marketing: When and Why Does Ad Disclosure Matter? A Petrova, A Giuffredi-Kähr, LA Malär, N Stucki | | 2018 |
Consumer Brand Sabotage: When and Why Does it Cause Damage among Consumers? A Giuffredi-Kähr, B Nyffenegger, H Krohmer, W Hoyer | | 2017 |
Erste Untersuchung zu Markensabotage: wenn der Kunde zum Feind wird B Nyffenegger, A Giuffredi-Kähr Werbewoche, 2017 | | 2017 |
How Should Retailers Respond to Consumer Brand Sabotage? A Giuffredi-Kähr, B Nyffenegger, H Krohmer, W Hoyer | | 2017 |