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Andrea Giuffredi-Kähr
Andrea Giuffredi-Kähr
Bestätigte E-Mail-Adresse bei business.uzh.ch
Titel
Zitiert von
Zitiert von
Jahr
When hostile consumers wreak havoc on your brand: The phenomenon of consumer brand sabotage
A Kähr, B Nyffenegger, H Krohmer, WD Hoyer
Journal of marketing 80 (3), 25-41, 2016
2342016
The Janus face of ideal self-congruence: Benefits for the brand versus emotional distress for the consumer
L Malär, D Herzog, H Krohmer, WD Hoyer, A Kähr
Journal of the Association for Consumer Research 3 (2), 163-174, 2018
212018
How Should Retailers Deal with Consumer Sabotage of a Manufacturer Brand?
B Nyffenegger, A Kähr, H Krohmer, WD Hoyer
Journal of the Association for Consumer Research 3 (3), 379-395, 2018
102018
Sponsorship Disclosure of Influencers–A Curse or a Blessing?
A Giuffredi-Kähr, A Petrova, L Malär
Journal of Interactive Marketing 57 (1), 18-34, 2022
42022
A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand
CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer
12020
The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands
L Malär, M Khamitov, A Giuffredi-Kähr
ACR North American Advances, 2020
12020
A Typology of Consumer Brand Defenders
CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer
2020
Brand Defense durch die Community–Wenn Konsumenten und Konsumentinnen Marken verteidigen
CL Ammann, A Kähr, B Nyffenegger, H Krohmer, WD Hoyer
2019
Ad Transparency in Influencer Marketing: A Curse or A Blessing?
A Petrova, A Kähr, LA Malär, D Hauert
2019
How Consumer Brand Sabotage Affects Observing Consumers: Buffering Versus Amplifying Effects of Consumers’ Prior Self-Brand Connections
A Kähr, B Nyffenegger, M Khamitov, H Krohmer, W Hoyer
ACR North American Advances, 2019
2019
What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives
CL Ammann, A Kähr, B Nyffenegger, H Krohmer, WD Hoyer
2019
Influencer Marketing: When and Why Does Ad Disclosure Matter?
A Petrova, A Kähr, LA Malär, N Stucki
2018
When Consumer Brand Sabotage Harms Other Consumers Relationship With the Brand
A Kähr, B Nyffenegger, H Krohmer, W Hoyer
ACR North American Advances, 2018
2018
Consumer Brand Sabotage: When and Why Does it Cause Damage among Consumers?
A Kähr, B Nyffenegger, H Krohmer, W Hoyer
2017
Erste Untersuchung zu Markensabotage: wenn der Kunde zum Feind wird
B Nyffenegger, A Kähr
Werbewoche, 2017
2017
How Should Retailers Respond to Consumer Brand Sabotage?
A Kähr, B Nyffenegger, H Krohmer, W Hoyer
2017
Consumer aggression in marketing
A Kähr
Universität Bern, 2017
2017
2-J: Consumer Brand Sabotage: When and Why Does It Cause Damage Among Other Consumers?
A Kähr, B Nyffenegger, H Krohmer, WD Hoyer
ACR North American Advances, 2017
2017
Das Phänomen der Markensabotage
B Nyffenegger, A Kähr
OTX World: das unabhängige Magazin für den Rx-und OTC-Markt in der Schweiz …, 2017
2017
Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility
A Kähr, M Casanova, P Heri, H Krohmer
2016
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