| Who is a development journalist? Perspectives on media ethics and professionalism in Post-Colonial Societies BA Musa, JK Domatob Journal of Mass Media Ethics 22 (4), 315-331, 2007 | 84 | 2007 |
| Uses and abuses of development media theory in sub-Saharan Africa: Critique of a quasi-descriptive/prescriptive theory B Musa Ecquid Novi 18 (1), 132-147, 1997 | 20 | 1997 |
| Popular theatre and development communication in West Africa: Paradigms, processes and prospects BA Musa African Theatre for Development: Art for Self-Determination. Exeter …, 1998 | 18 | 1998 |
| New media, Wikifaith and church brandversation: a media ecology perspective BA Musa, IM Ahmadu Digital religion, social media and culture, 63-80, 2012 | 17 | 2012 |
| Communication, culture, and human rights in Africa BA Musa, JK Domatob University Press of America, 2012 | 15 | 2012 |
| (Re) visiting African communication scholarship: critical perspectives on research and theory EM Mutua, BA Musa, C Okigbo Review of Communication 22 (1), 76-92, 2022 | 14 | 2022 |
| Reimagining place and presence in the virtual church: Community and spiritual connection in the digital era BA Musa Digital ecclesiology: A global conversation, 53-58, 2020 | 12 | 2020 |
| Nollywood in glocal perspective BA Musa Palgrave Macmillan, 2019 | 11 | 2019 |
| Pluralism and prior restraint on religious communication in Nigeria: Policy versus Praxis B Musa Religion, law, and Freedom: A Global Perspective, London: Praeger, 98-111, 2000 | 11 | 2000 |
| From Twitter to Tahrir Square [2 volumes]: Ethics in Social and New Media Communication [2 volumes] BA Musa, J Willis Bloomsbury Publishing USA, 2014 | 10 | 2014 |
| Theorizing the communication of digital religion as popular culture in Africa: The case for alternative epistemological models BN Kiamu, BA Musa Howard Journal of Communications 32 (2), 139-155, 2021 | 8 | 2021 |
| Media Ethics and Human Rights Education in Post-Conflict Africa BA Musa, JK Domatob Communication, culture, and human rights in Africa, 69-83, 2012 | 8 | 2012 |
| Framing Genocide: Media, Diplomacy, and Conflict Transformation BA Musa Academica Press, LLC, 2007 | 8 | 2007 |
| Emerging issues in contemporary journalism: infotainment, Internet, libel, censorship, et cetera BA Musa, CJ Price (No Title), 2006 | 7 | 2006 |
| News as infotainment: Industry and audience trends BA Musa Emerging Issues in Contemporary Journalism, Infotainment, Internet, Libel …, 2006 | 6 | 2006 |
| Twitter and the Tahrir Square Revolution: Social Media and the Arab Spring Uprising BA Musa From Twitter to Tahrir square: Ethics in social and new media communication …, 2014 | 5 | 2014 |
| Framing theory and conflict transformation in Rwanda and Bosnia BA Musa An Era of Global Conflicts: Principles and Strategies for 21st Century …, 2009 | 5 | 2009 |
| Nollywood and the Glocalization of Prosocial Entertainment BA Musa Nollywood in Glocal Perspective, 127-144, 2019 | 4 | 2019 |
| The glocalization of films and the cinema industry BA Musa Handbook of Culture and Glocalization, 272-288, 2022 | 3 | 2022 |
| Africa at development policy and practice crossroads in the digital era: Navigating decolonization and glocalization BA Musa Digital communications at crossroads in Africa: A decolonial approach, 71-92, 2020 | 3 | 2020 |
