| Whether and how virtual try-on influences consumer responses to an apparel web site A Merle, S Senecal, A St-Onge International Journal of Electronic Commerce 16 (3), 41-64, 2012 | 220 | 2012 |
| Does experiential advertising impact credibility? L Rajaobelina, C Lacroix, A St-Onge International Journal of Bank Marketing 37 (1), 171-191, 2019 | 43 | 2019 |
| Impact of perceived experiential advertising on customers' responses: a multi-method approach C Lacroix, L Rajaobelina, A St-Onge International Journal of Bank Marketing 38 (6), 1237-1258, 2020 | 18 | 2020 |
| Personalized avatar: a new way to improve communication and e-service D Crete, A St-Onge, A Merle, N Arsenault, J Nantel Virtual social identity and consumer behavior, 93-108, 2014 | 16 | 2014 |
| Is targeting online information diffusers based on their personality traits and influencer types misleading? A St-Onge, S Senecal, M Fredette, J Nantel Advances in Advertising Research (Vol. VII) Bridging the Gap between …, 2016 | 6 | 2016 |
| Does the size of a fashion model on a retailer’s website impact the customer perceived attractiveness of the model and purchase intention? The role of gender, body Satisfaction … A St-Onge, A Merles, F Pichonneau, S Sénécal Managing Complexity: Proceedings of the 8th World Conference on Mass …, 2016 | 5 | 2016 |
| Website innovativeness: development and validation of the measure A St-Onge, UJF Ouellet, S Senecal Advances in Consumer Research 8, 144-146, 2009 | 5 | 2009 |
| Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experience A Merle, A St-Onge, S Sénécal Journal of Business Research 147, 532-543, 2022 | 3 | 2022 |
| Miroir, mon beau miroir, facilite mes choix! L’influence de l’essayage virtuel dans un contexte omnicanal A Merle, S Sénécal, A St-Onge Décision Marketing, 79-95, 2018 | 3 | 2018 |
| Promotion Via Sms, Effective or Not? A Study of Consumers’ Attitude Toward Reception of Promotional ADS by Sms on Mobile Phone A St-Onge, A Mignot, R Toffoli The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 1 | 2017 |
| Are you connected? Portrait of the virtual connector in online cultural communities A St-Onge, J Nantel European Advances in Consumer Research 8, 511-512, 2008 | 1 | 2008 |
| Correction to: The Impact of an In-store Self-service Technology on Customer Experience and Post-purchase Variables V Gagné, S Prom Tep, M Arcand, A St-Onge Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …, 2023 | | 2023 |
| The Impact of an In-store Self-service Technology on Customer Experience and Post-purchase Variables V Gagné, S Prom Tep, M Arcand, A St-Onge Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …, 2022 | | 2022 |
| Mirror, mirror, help me decide! The influence of virtual try-on in an omnichannel context A Merle, S Sénécal, A St-Onge Decisions Marketing 91 (3), 79-95, 2018 | | 2018 |
| This Product Fits So Well on You! the Impact of Sources When Receiving Online Positive Feedback on Confidence in Fit For Appearance-Related Products M Aurelie, A St-Onge, S Senecal ACR European Advances, 2018 | | 2018 |
| Correction to: Does the Size of a Fashion Model on a Retailer’s Website Impact the Customer Perceived Attractiveness of the Model and Purchase Intention? The Role of Gender … A St-Onge, A Merles, F Pichonneau, S Sénécal Managing Complexity: Proceedings of the 8th World Conference on Mass …, 2017 | | 2017 |
| VIRAL MARKETING: OPTIMIZING THE RIPPLE EFFECT OF SPREADING PROMOTIONS A St Onge, S Senecal, M Fredette American Academy of Advertising. Conference. Proceedings (Online), 43, 2015 | | 2015 |
| Personalized Avatar D CRETE, A ST-ONGE, A MERLE, N ARSENAULT, J NANTEL Virtual Social Identity and Consumer Behavior, 93, 2014 | | 2014 |
| Essais sur la création de l'effet d'entraînement du bouche-à-oreille électronique: les diffuseurs d'information et l'influence du message publicitaire véhiculé dans les … A St-Onge HEC Montréal, 2012 | | 2012 |
| Analyse de l’efficacité de la promotion par téléphone mobile dans le contexte québécois R Toffoli, A St-Onge | | 2011 |
