| Effects of an entertainment‐education radio soap opera on family planning behavior in Tanzania EM Rogers, PW Vaughan, RMA Swalehe, N Rao, P Svenkerud, S Sood Studies in family planning 30 (3), 193-211, 1999 | 479 | 1999 |
| Entertainment-education and possibilities for second-order social change A Singhal, N Rao, S Pant Journal of Creative Communications 1 (3), 267-283, 2006 | 148 | 2006 |
| The empowerment of women dairy farmers in India CL Shefner‐Rogers, N Rao, EM Rogers, A Wayangankar Taylor & Francis Group 26 (3), 319-337, 1998 | 84 | 1998 |
| MADD victim impact panels and stages-of-change in drunk-driving prevention. M Polacsek, EM Rogers, WG Woodall, H Delaney, D Wheeler, N Rao Journal of Studies on Alcohol 62 (3), 344-350, 2001 | 69 | 2001 |
| Communication and community in a city under siege: The AIDS epidemic in San Francisco EM Rogers, JW Dearing, N Rao, S Campo, G Meyer, GJF Betts, ... Communication Research 22 (6), 664-678, 1995 | 48 | 1995 |
| The oh no! syndrome: A language expectation model of undergraduates' negative reactions toward foreign teaching assistants N Rao Michigan State University, 1994 | 35 | 1994 |
| Effective HIV/AIDS prevention communication strategies to reach culturally unique populations: Lessons learned in San Francisco, USA and Bangkok, Thailand N Rao, PJ Svenkerud International Journal of Intercultural Relations 22 (1), 85-105, 1998 | 24 | 1998 |
| Is the Chinese self‐construal in transition? N Rao, A Singhal, L Ren, J Zhang Asian Journal of Communication 11 (1), 68-95, 2001 | 21 | 2001 |
| Success and failure of business negotiations for South Koreans YJ Song, CL Hale, N Rao Journal of International and area studies, 45-65, 2004 | 14 | 2004 |
| Mass media effects through interpersonal communication: The role of" Twende na Wakati" on the adoption of HIV/AIDS prevention in Tanzania PJ Svenkerud, N Rao, EM Rogers Power in the Blood, 243-254, 1998 | 14 | 1998 |
| The Oh No! Syndrome: Understanding the Negative Reactions of Undergraduates toward Foreign Teaching Assistants. N Rao | 14 | 1993 |
| Cultural Perspectives: The South Korean Chief Negotiator: Balancing Traditional Values and Contemporary Business Practices YJ Song, CL Hale, N Rao International Journal of Cross Cultural Management 5 (3), 313-328, 2005 | 12 | 2005 |
| Radio Soap Opera on Family Planning Behavior in Tanzania EM Rogers, PW Vaughan, RMA Swalehe, N Rao, P Svenkerud, S Sood Studies in Family Planning 30 (3), 193-211, 1999 | 12 | 1999 |
| Disclosure and Truth in Physician–Patient Communication An Exploratory Analysis in Argentina, Brazil, India and the United States MB Torres, N Rao Journal of Creative Communications 2 (3), 279-305, 2007 | 7 | 2007 |
| Effects of an entertainment-education radio soap opera on family planning and HIV EM Rogers, PW Vaughan, RMA Swalehe, N Rao, P Svenkerud, S Sood, ... AIDS prevention behaviour in Tanzania.'Albuquerque, NM: University of New Mexico, 1997 | 5 | 1997 |
| Effects of an entertainment-education radio soap opera, Twende na Wakati, on family planning and HIV/AIDS prevention in Tanzania (POFLEP Research Report) EM Rogers, PW Vaughan, RMA Swalehe, N Rao, P Svenrud, S Sood, ... Albuquerque, NM: University of New Mexico, Department of Communication and …, 1997 | 4 | 1997 |
| Positioning Entertainment-Education for Second-Order Change N Rao, A Singhal, S Pant Fourth International Conference on Entertainment-Education and Social Change …, 2004 | 3 | 2004 |
| South Korean Business Negotiation Team Styles and Characteristics YJ Song, C Hale, N Rao Journal of Asian Business 20 (1), 69-82, 2004 | 2 | 2004 |
| Effects of Mothers against Drunk Driving's (MADD's) Victim Impact Panels on First-Time DWI Offenders: Some Initial Results. N Rao | 2 | 1995 |
| The South Korean Chief Negotiator: Balancing Traditional Values and Contemporary Business Practices1 S Yong-Jin, CL Hale, N Rao International Journal of Cross Cultural Management: CCM 5 (3), 313, 2005 | | 2005 |
