‪Tatiana Dyachenko‬ - ‪Google Scholar‬

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Co-authors

Greg AllenbyProfessor of Marketing, Ohio State UniversityVerified email at osu.edu
Rebecca Walker ReczekThe Ohio State UniversityVerified email at osu.edu
Simon J. BlanchardProvost Distinguished Associate Professor and Dean's Professor, Georgetown UniversityVerified email at georgetown.edu
Keri L. KettleUniversity of OttawaVerified email at uottawa.ca

Tatiana Dyachenko

Tatiana Dyachenko

University of Georgia, Terry College of Business

Verified email at uga.edu

Quantitative models of consumer behavior


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Models of sequential evaluation in best-worst choice tasks T Dyachenko, RW Reczek, GM Allenby Marketing Science 33 (6), 828-848, 2014	35	2014
Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues SJ Blanchard, TL Dyachenko, KL Kettle Journal of Marketing Research 57 (5), 878-899, 2020	13	2020
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM) TL Dyachenko, GM Allenby Journal of Consumer Research 50 (1), 116-141, 2023	4*	2023
The Ballad of Best and Worst T DYACHENKO, RW NAYLOR, G ALLENBY SAWTOOTH SOFTWARE CONFERENCE, 357, 2013	3	2013

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