Bernd H. Schmitt
Bernd H. Schmitt
Professor, Columbia Business School
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Cited by
Cited by
Experiential marketing
B Schmitt
Journal of marketing management 15 (1-3), 53-67, 1999
Brand experience: what is it? How is it measured? Does it affect loyalty?
JJ Brakus, BH Schmitt, L Zarantonello
Journal of marketing 73 (3), 52-68, 2009
Customer experience management: A revolutionary approach to connecting with your customers
BH Schmitt
John Wiley & Sons, 2010
Marketing aesthetics: The strategic management of brands, identity, and image
B Schmitt, A Simonson
Free Press, 1997
Are brands forever? How brand knowledge and relationships affect current and future purchases
FR Esch, T Langner, BH Schmitt, P Geus
Journal of product & brand management, 2006
Foreign branding and its effects on product perceptions and attitudes
F Leclerc, BH Schmitt, L Dubé
Journal of marketing Research 31 (2), 263-270, 1994
Waiting time and decision making: Is time like money?
F Leclerc, BH Schmitt, L Dube
Journal of Consumer Research 22 (1), 110-119, 1995
The consumer psychology of brands
B Schmitt
Journal of consumer Psychology 22 (1), 7-17, 2012
Experience marketing: Concepts, frameworks and consumer insights
B Schmitt
Now Publishers Inc, 2011
Using the brand experience scale to profile consumers and predict consumer behaviour
L Zarantonello, BH Schmitt
Journal of Brand Management 17 (7), 532-540, 2010
Marketing experimental.
BH Schmitt
Harvard Deusto Márketing y Ventas, 30-33, 2000
Building strong brands in Asia: Selecting the visual components of image to maximize brand strength
PW Henderson, JA Cote, SM Leong, B Schmitt
International journal of Research in Marketing 20 (4), 297-313, 2003
Experiential marketing
B Schmitt
Deusto, 2000
From experiential psychology to consumer experience
B Schmitt, JJ Brakus, L Zarantonello
Journal of Consumer Psychology 25 (1), 166-171, 2015
Language and consumer memory: The impact of linguistic differences between Chinese and English
BH Schmitt, Y Pan, NT Tavassoli
Journal of Consumer Research 21 (3), 419-431, 1994
Consumer decision making and aging: Current knowledge and future directions
C Yoon, CA Cole, MP Lee
Journal of Consumer Psychology 19 (1), 2-16, 2009
Consumers' reactions to waiting: when delays affect the perception of service quality
L Dube-Rioux, BH Schmitt, F Leclerc
ACR North American Advances, 1989
Managing corporate and brand identities in the Asia-Pacific region
BH Schmitt, Y Pan
California Management Review 36 (4), 32-48, 1994
Experiential marketing: How to get companies to sense, feel, think, act, and relate to your company and brands
BH Schmitt
New York, Free Pres, 1999
The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude
L Zarantonello, BH Schmitt
International journal of advertising 32 (2), 255-280, 2013
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