| Primary image as a dimension of destination image: an empirical assessment B Lubbe Journal of Travel & Tourism Marketing 7 (4), 21-43, 1998 | 240 | 1998 |
| Determinants of selection of full-service airlines and low-cost carriers—A note on business travellers in South Africa C Fourie, B Lubbe Journal of air transport management 12 (2), 98-102, 2006 | 211 | 2006 |
| Tourism management in southern Africa B Lubbe Pearson South Africa, 2003 | 211 | 2003 |
| Rethinking educational tourism: proposing a new model and future directions CA McGladdery, BA Lubbe Tourism Review 72 (3), 319-329, 2017 | 132 | 2017 |
| An application of the airport service quality model in South Africa B Lubbe, A Douglas, J Zambellis Journal of Air Transport Management 17 (4), 224-227, 2011 | 127 | 2011 |
| Tourism distribution: managing the travel intermediary B Lubbe Juta and Company Ltd, 2000 | 79 | 2000 |
| The effect of Internet apprehension and website satisfaction on air travellers’ adoption of an airline's website B Lubbe Journal of Air Transport Management 13 (2), 75-80, 2007 | 74 | 2007 |
| The perceived value of mobile devices to passengers across the airline travel activity chain B Lubbe, L Louw Journal of Air Transport Management 16 (1), 12-15, 2010 | 59 | 2010 |
| Identifying value conflicts between stakeholders in corporate travel management by applying the soft value management model: A survey in South Africa A Douglas, BA Lubbe Tourism Management 27 (6), 1130-1140, 2006 | 58 | 2006 |
| International educational tourism: Does it foster global learning? A survey of South African high school learners CA McGladdery, BA Lubbe Tourism Management 62, 292-301, 2017 | 49 | 2017 |
| The role of the media in constructing a destination image: The Kenya experience P Muhoho-Minni, BA Lubbe Communicatio 43 (1), 58-79, 2017 | 49 | 2017 |
| A new revenue model for travel intermediaries in South Africa: The negotiated approach B Lubbe Journal of Retailing and Consumer Services 12 (6), 385-396, 2005 | 46 | 2005 |
| Positioning of selected Middle Eastern airlines in the South African business and leisure travel environment S Surovitskikh, B Lubbe Journal of Air Transport Management 14 (2), 75-81, 2008 | 43 | 2008 |
| The impact of rhino poaching on tourist experiences and future visitation to National Parks in South Africa BA Lubbe, EA Du Preez, A Douglas, F Fairer-Wessels Current Issues in Tourism 22 (1), 8-15, 2019 | 37 | 2019 |
| The Air Liberalisation Index as a tool in measuring the impact of South Africa's aviation policy in Africa on air passenger traffic flows S Surovitskikh, B Lubbe Journal of Air Transport Management 42, 159-166, 2015 | 36 | 2015 |
| Violation of the corporate travel policy: An exploration of underlying value-related factors A Douglas, BA Lubbe Journal of Business Ethics 84, 97-111, 2009 | 31 | 2009 |
| Tourism entrepreneurs M Botha, F Fairer-Wessels, B Lubbe Juta and Company Ltd, 2006 | 29 | 2006 |
| A study of corporate travel management in selected South African organisations and a conceptual model for effective corporate travel management B Lubbe South African Journal of Economic and Management Sciences 6 (2), 304-330, 2003 | 26 | 2003 |
| Would a single regional visa encourage tourist arrivals in southern Africa? A Douglas, BA Lubbe, EA Kruger Development Southern Africa 29 (3), 488-505, 2012 | 21 | 2012 |
| The changing role of the travel intermediary B Lubbe South African Journal of Economic and Management Sciences 3 (2), 273-289, 2000 | 20 | 2000 |
