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Co-authors
- Koen PauwelsNortheastern UniversityVerified email at northeastern.edu
- Thorsten Hennig-ThurauUniversity of MuensterVerified email at wiwi.uni-muenster.de
- Gokhan YildirimAssociate Professor of Marketing, Imperial College Business SchoolVerified email at imperial.ac.uk
- behice ece ilhanDePaul UniversityVerified email at depaul.edu
- Anatoli COLICEVFull Professor of Marketing, University of Liverpool Management SchoolVerified email at liverpool.ac.uk
- Soenke AlbersProfessor of Marketing and Innovation, Kühne Logistics UniversityVerified email at the-klu.org
- Jaap E. WieringaUniversity of GroningenVerified email at rug.nl
- Wayne D. HoyerProfessor of Marketing, University of Texas at AustinVerified email at mccombs.utexas.edu
- Lara LobschatAssistant Professor of Marketing, Maastricht UniversityVerified email at maastrichtuniversity.nl