Theo dõi
Julia Wolny
Julia Wolny
EADA Business School
Email được xác minh tại eada.edu
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms
J Wolny, C Mueller
Journal of marketing management 29 (5-6), 562-583, 2013
5732013
Mapping customer journeys in multichannel decision-making
J Wolny, N Charoensuksai
Journal of Direct, Data and Digital Marketing Practice 15, 317-326, 2014
3762014
An old model for a new age: Consumer decision making in participatory digital culture
R Ashman, MR Solomon, J Wolny
Journal of Customer Behaviour 14 (2), 127-146, 2015
2292015
Multichannel customer journeys: Mapping the effects of zmot, showrooming and webrooming
J Wolny, N Charoensuksai
Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016
192016
Marketing transformations: Re-thinking marketing, digital first
J Wolny
Journal of Direct, Data and Digital Marketing Practice 16 (2), 150-151, 2014
132014
The Quantified Self: Self-Regulation in Cyborg Consumers
R Ashman, J Wolny, M Solomon
The Routledge Companion to Consumer Behavior, 2018
92018
The e-Marketing SIG (beta) manifesto—Aligning research with practice in digital marketing
J Wolny
Journal of Direct, Data and Digital Marketing Practice 15 (4), 288-289, 2014
32014
Responsible luxury: Refashioning luxury goods through co-creation
J Wolny, R Hansen
32011
Responsible luxury: The case of recycling and refashioning MCM leather goods
J Wolny, R Hansen
12023
Book Review:Innovation and Collaboration in the Digital Era: The Role of Emotional Intelligence for Innovation Leadership and Collaborative Innovation Jara Pascual, De Gruyter …
J Wolny
R&D Management, 2022
1*2022
Marketing Communications in a Digital World
J Wolny
Marketing Theory: A Student Text (Saren & Baker, eds.), 318-350, 2016
12016
Exploring research priorities in digital marketing
J Wolny
Journal of Customer Behaviour 14 (2), 83-85, 2015
12015
Customer Journey as Participatory Service Ecosystem
J Wolny
The SAGE Handbook of Digital Marketing, 2022
2022
Thinkers and Doers on Digital Customer Experience
J Wolny
Direct Marketing Association (DMA) Report, 2017
2017
Multichannel Grocery Shopping Diary
J Wolny
2014
Readable Stores and Shoppable Magazines
J Wolny
Marketing (Baines & Fill, eds.), 2014
2014
Responsible Luxury
J Wolny, R Hansen
2011
Adoption of mass customisation in on-line environments
J Wolny
University of Salford, 2005
2005
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