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John M T Balmer
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Cited by
Cited by
Year
'Corporate identity',
JMT Balmer
The IEBM encyclopedia of marketing. Baker, MJ. (ed.), pp. 732 - 746, 1999
3739*1999
Managing corporate image and corporate reputation
ER Gray, JMT Balmer
Long range planning 31 (5), 695-702, 1998
19921998
Corporate brands: what are they? What of them?
JMT Balmer, ER Gray
European journal of marketing, 2003
16192003
Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation
JMT Balmer, SA Greyser
European journal of marketing, 2006
10462006
Corporate identity and the advent of corporate marketing
JMT Balmer
Journal of marketing management 14 (8), 963-996, 1998
10301998
Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing: an anthology
JMT Balmer, SA Greyser
Routledge, London and New York, 2003
9812003
Corporate branding and connoisseurship
JMT Balmer
Journal of General management 21 (1), 24-46, 1995
9731995
Corporate identity and corporate communications: creating a competitive advantage
BJMT Gray ER
Industrial and Commercial Training 32 (7), 256-262, 2000
857*2000
Social identity, organizational identity and corporate identity: Towards an integrated understanding of processes, patternings and products
JP Cornelissen, SA Haslam, JMT Balmer
British Journal of Management 18 (s1), S1-S16, 2007
7902007
Managing the multiple identities of the corporation (republished article: appeared in the California Management Review in 2002)
JMT Balmer, SA Greyser
Routledge, London, 2003
748*2003
Managing the multiple identities of the corporation
JMT Balmer, SA Greyser
California Management Review 44 (3), 72-86, 2002
7482002
Corporate brands with a heritage
M Urde, SA Greyser, JMT Balmer
Journal of Brand Management 15 (1), 4-19, 2007
6412007
Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image
JMT Balmer
European journal of marketing, 2008
5852008
Visual identity: trappings or substance?
MJ Baker, JMT Balmer
European Journal of Marketing 31 (5/6), 366-382, 1997
5511997
The acid test of corporate identity management™
JMT Balmer, GB Soenen
Journal of Marketing Management 15 (1-3), 69-92, 1999
5461999
The three virtues and seven deadly sins of corporate brand management
JMT Balmer
Journal of general Management 27 (1), 1-17, 2001
3922001
The three virtues and seven deadly sins of corporate brand management (republished article from the Journal of General Management 2001)
JMT Balmer
Journal of General Management 27 (1-17), 299-316, 2001
392*2001
The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics
JMT Balmer, F Fukukawa, ER Gray
330*2006
Strategic corporate brand alignment: Perspectives from identity based views of corporate brands
JMT Balmer
European Journal of Marketing, 2012
2812012
Identity studies: multiple perspectives and implications for corporate‐level marketing
HW He, JMT Balmer
European journal of marketing, 2007
2752007
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