John M T Balmer

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TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityVerified email at mdx.ac.uk
Weifeng ChenBrunel UniveristyVerified email at brunel.ac.uk
Mats UrdeAssociate Professor, Lund University School of Economics and ManagementVerified email at fek.lu.se
Alan WilsonProfessor of Marketing, University of StrathclydeVerified email at strath.ac.uk
Mario BurghausenSenior Lecturer (Associate Professor), Essex Business School, University of Essex, UKVerified email at essex.ac.uk
Hongwei HeProfessor of Marketing, Alliance Manchester Business School, University of ManchesterVerified email at manchester.ac.uk
Klement PodnarProfessor of marketing communications, University of LjubljanaVerified email at fdv.uni-lj.si
S Alexander HaslamProfessor of Psychology and Australian Laureate Fellow; University of QueenslandVerified email at uq.edu.au
Keith DinnieHead of Management and Marketing, University of Dundee School of BusinessVerified email at dundee.ac.uk
Michael BakerDirecteur de Recherche au CNRS; Research ProfessorVerified email at telecom-paristech.fr
Bradford HudsonBoston College / MarketingVerified email at bc.edu
Joep CornelissenRotterdam School of Management, Erasmus UniversityVerified email at rsm.nl
Adrian WilkinsonProfessor, Griffith UniversityVerified email at griffith.edu.au
Laura IlliaUniversity of Fribourg, SwitzerlandVerified email at unifr.ch
Ursa GolobProfessor, University of LjubljanaVerified email at fdv.uni-lj.si
Dorothy A. YenProfessor in Marketing, Brunel University LondonVerified email at brunel.ac.uk
Tim Oliver BrexendorfApl Professor of Marketing, WHU - Otto Beisheim School of ManagementVerified email at whu.edu
Dr. Avinandan MukherjeeDean, Brad D. Smith Schools of Business & Lewis College of Business, Marshall University, USAVerified email at marshall.edu
Bidit DeyBrunel UniversityVerified email at brunel.ac.uk
Fernando Pinto SantosIPAMVerified email at ipam.pt

John M T Balmer

Professor of Corporate Marketing Brunel University London

Verified email at brunel.ac.uk

corporate brands corporate identity corporate marketing corporate heritage brands. corporate heritage identity. corporate her


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'Corporate identity', JMT Balmer The IEBM encyclopedia of marketing. Baker, MJ. (ed.), pp. 732 - 746, 1999	3433*	1999
Relations between organizational culture, identity and image MJ Hatch, M Schultz European Journal of marketing, 1997	2265	1997
Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation JMT Balmer, SA Greyser European journal of marketing, 2006	1880*	2006
Managing corporate image and corporate reputation ER Gray, JMT Balmer Long range planning 31 (5), 695-702, 1998	1730	1998
Corporate brands: what are they? What of them? JMT Balmer, ER Gray European journal of marketing, 2003	1483	2003
Corporate identity and the advent of corporate marketing JMT Balmer Journal of marketing management 14 (8), 963-996, 1998	943	1998
Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing: an anthology JMT Balmer, SA Greyser Routledge, London and New York, 2003	904	2003
Corporate branding and connoisseurship JMT Balmer Journal of General management 21 (1), 24-46, 1995	889	1995
Corporate identity and corporate communications: creating a competitive advantage BJMT Gray ER Industrial and Commercial Training 32 (7), 256-262, 2000	799*	2000
Towards a framework for managing corporate identity JMT Balmer, CBM van Riel, N Markwick, C Fill European Journal of marketing, 1997	798	1997
Social identity, organizational identity and corporate identity: Towards an integrated understanding of processes, patternings and products JP Cornelissen, SA Haslam, JMT Balmer British Journal of Management 18 (s1), S1-S16, 2007	723	2007
Managing the multiple identities of the corporation (republished article: appeared in the California Management Review in 2002) JMT Balmer, SA Greyser Routledge, London, 2003	689*	2003
Managing the multiple identities of the corporation JMT Balmer, SA Greyser California Management Review 44 (3), 72-86, 2002	689	2002
Corporate marketing and service brands‐Moving beyond the fast‐moving consumer goods model MHB McDonald, L De Chernatony, F Harris European journal of marketing, 2001	556	2001
Corporate brands with a heritage M Urde, SA Greyser, JMT Balmer Journal of Brand Management 15 (1), 4-19, 2007	544	2007
Corporate rebranding: destroying, transferring or creating brand equity? JMT Balmer, A Mukherjee, SA Greyser, P Jenster, L Muzellec, M Lambkin European journal of marketing, 2006	530	2006
Relationships between personal and corporate reputation DB Bromley European journal of marketing, 2001	522	2001
Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image JMT Balmer European Journal of Marketing, 2008	520	2008
The acid test of corporate identity management™ JMT Balmer, GB Soenen Journal of marketing management 15 (1-3), 69-92, 1999	504	1999
Visual identity: trappings or substance? MJ Baker, JMT Balmer European Journal of Marketing 31 (5/6), 366-382, 1997	495	1997

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