John M T Balmer

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Weifeng ChenBrunel UniveristyVerified email at brunel.ac.uk
Mario BurghausenSenior Lecturer (Associate Professor), Essex Business School, University of Essex, UKVerified email at essex.ac.uk
Mats UrdeAssociate Professor, Lund University School of Economics and ManagementVerified email at fek.lu.se
Hongwei HeProfessor of Marketing, Alliance Manchester Business School, The University of ManchesterVerified email at manchester.ac.uk
Alan WilsonProfessor of Marketing, University of StrathclydeVerified email at strath.ac.uk
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityVerified email at mdx.ac.uk
S Alexander HaslamLaureate Fellow and Professor of Psychology; University of QueenslandVerified email at uq.edu.au
Keith DinnieReader in Marketing and Associate Dean for Business and Community Engagement, University of DundeeVerified email at dundee.ac.uk
Klement PodnarProfessor of marketing communications, University of LjubljanaVerified email at fdv.uni-lj.si
Joep CornelissenRotterdam School of Management, Erasmus UniversityVerified email at rsm.nl
Adrian WilkinsonGriffith University / Sheffield UniversityVerified email at griffith.edu.au
Michael BakerDirecteur de Recherche au CNRS; Research ProfessorVerified email at telecom-paristech.fr
Dr. Avinandan MukherjeeProvost / Sr VP for Acad Affairs, Marshall University | Dean, Lewis College of BusinessVerified email at marshall.edu
Laura IlliaUniversity of Fribourg, SwitzerlandVerified email at unifr.ch
Dorothy A. YenProfessor in Marketing, Brunel University LondonVerified email at brunel.ac.uk
Bradford HudsonBoston College / MarketingVerified email at bc.edu
Fernando Pinto SantosIPAMVerified email at ipam.pt
Bidit DeyBrunel UniversityVerified email at brunel.ac.uk
Tim Oliver BrexendorfApl Professor of Marketing, WHU - Otto Beisheim School of ManagementVerified email at whu.edu
Anne Ellerup NielsenProfessor of Corporate Communication, Aarhus University, DenmarkVerified email at bcom.au.dk

John M T Balmer

Professor of Corporate Marketing Brunel University London

Verified email at brunel.ac.uk

corporate brands corporate identity corporate marketing corporate heritage brands. corporate heritage identity. corporate her


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'Corporate identity', JMT Balmer The IEBM encyclopedia of marketing. Baker, MJ. (ed.), pp. 732 - 746, 1999	4001*	1999
Managing corporate image and corporate reputation ER Gray, JMT Balmer Long range planning 31 (5), 695-702, 1998	2141	1998
Corporate brands: what are they? What of them? JMT Balmer, ER Gray European journal of marketing, 2003	1721	2003
Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation JMT Balmer, SA Greyser European journal of marketing 40 (7/8), 730-741, 2006	1122	2006
Corporate identity and the advent of corporate marketing JMT Balmer Journal of marketing management 14 (8), 963-996, 1998	1085	1998
Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing: an anthology JMT Balmer, SA Greyser Routledge, London and New York, 2003	1043	2003
Corporate branding and connoisseurship JMT Balmer Journal of General management 21 (1), 24-46, 1995	1013	1995
Corporate identity and corporate communications: creating a competitive advantage BJMT Gray ER Industrial and Commercial Training 32 (7), 256-262, 2000	913*	2000
Social identity, organizational identity and corporate identity: Towards an integrated understanding of processes, patternings and products JP Cornelissen, SA Haslam, JMT Balmer British Journal of Management 18 (s1), S1-S16, 2007	827	2007
Managing the multiple identities of the corporation (republished article: appeared in the California Management Review in 2002) JMT Balmer, SA Greyser Routledge, London, 2003	724*	2003
Managing the multiple identities of the corporation JMT Balmer, SA Greyser California Management Review 44 (3), 72-86, 2002	724	2002
Corporate brands with a heritage M Urde, SA Greyser, JMT Balmer Journal of Brand Management 15, 4-19, 2007	705	2007
Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image JMT Balmer European journal of marketing 42 (9/10), 879-906, 2008	639	2008
Visual identity: trappings or substance? MJ Baker, JMT Balmer European Journal of Marketing 31 (5/6), 366-382, 1997	591	1997
The acid test of corporate identity management™ JMT Balmer, GB Soenen Journal of Marketing Management 15 (1-3), 69-92, 1999	575	1999
The three virtues and seven deadly sins of corporate brand management JMT Balmer Journal of general Management 27 (1), 1-17, 2001	400	2001
The three virtues and seven deadly sins of corporate brand management (republished article from the Journal of General Management 2001) JMT Balmer Journal of General Management 27 (1-17), 299-316, 2001	400*	2001
The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics JMT Balmer, F Fukukawa, ER Gray	352*	2006
Strategic corporate brand alignment: Perspectives from identity based views of corporate brands JMT Balmer European Journal of Marketing 46 (7/8), 1064-1092, 2012	313	2012
Identity studies: multiple perspectives and implications for corporate‐level marketing HW He, JMT Balmer European journal of marketing, 2007	291	2007

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