John M T Balmer

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Weifeng ChenBrunel UniveristyVerified email at brunel.ac.uk
Mario BurghausenSenior Lecturer (Associate Professor), Essex Business School, University of Essex, UKVerified email at essex.ac.uk
Hongwei HeProfessor of Marketing, Alliance Manchester Business School, University of ManchesterVerified email at manchester.ac.uk
Mats UrdeAssociate Professor, Lund University School of Economics and ManagementVerified email at fek.lu.se
Alan WilsonProfessor of Marketing, University of StrathclydeVerified email at strath.ac.uk
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityVerified email at mdx.ac.uk
S Alexander HaslamProfessor of Psychology and Australian Laureate Fellow; University of QueenslandVerified email at uq.edu.au
Keith DinnieHead of Management and Marketing, University of Dundee School of BusinessVerified email at dundee.ac.uk
Joep CornelissenRotterdam School of Management, Erasmus UniversityVerified email at rsm.nl
Adrian WilkinsonProfessor, Griffith UniversityVerified email at griffith.edu.au
Laura IlliaUniversity of Fribourg, SwitzerlandVerified email at unifr.ch
Michael BakerDirecteur de Recherche au CNRS; Research ProfessorVerified email at telecom-paristech.fr
Klement PodnarProfessor of marketing communications, University of LjubljanaVerified email at fdv.uni-lj.si
Dorothy A. YenProfessor in Marketing, Brunel University LondonVerified email at brunel.ac.uk
Bradford HudsonBoston College / MarketingVerified email at bc.edu
Fernando Pinto SantosIPAMVerified email at ipam.pt
Dr. Avinandan MukherjeeProvost / Sr VP for Acad Affairs, Marshall University | Dean, Lewis College of BusinessVerified email at marshall.edu
Bidit DeyBrunel UniversityVerified email at brunel.ac.uk
Tim Oliver BrexendorfApl Professor of Marketing, WHU - Otto Beisheim School of ManagementVerified email at whu.edu
Anne Ellerup NielsenProfessor of Corporate Communication, Aarhus University, DenmarkVerified email at bcom.au.dk

John M T Balmer

Professor of Corporate Marketing Brunel University London

Verified email at brunel.ac.uk

corporate brands corporate identity corporate marketing corporate heritage brands. corporate heritage identity. corporate her


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'Corporate identity', JMT Balmer The IEBM encyclopedia of marketing. Baker, MJ. (ed.), pp. 732 - 746, 1999	3739*	1999
Managing corporate image and corporate reputation ER Gray, JMT Balmer Long range planning 31 (5), 695-702, 1998	1992	1998
Corporate brands: what are they? What of them? JMT Balmer, ER Gray European journal of marketing, 2003	1619	2003
Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation JMT Balmer, SA Greyser European journal of marketing, 2006	1046	2006
Corporate identity and the advent of corporate marketing JMT Balmer Journal of marketing management 14 (8), 963-996, 1998	1030	1998
Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing: an anthology JMT Balmer, SA Greyser Routledge, London and New York, 2003	981	2003
Corporate branding and connoisseurship JMT Balmer Journal of General management 21 (1), 24-46, 1995	973	1995
Corporate identity and corporate communications: creating a competitive advantage BJMT Gray ER Industrial and Commercial Training 32 (7), 256-262, 2000	857*	2000
Social identity, organizational identity and corporate identity: Towards an integrated understanding of processes, patternings and products JP Cornelissen, SA Haslam, JMT Balmer British Journal of Management 18 (s1), S1-S16, 2007	790	2007
Managing the multiple identities of the corporation (republished article: appeared in the California Management Review in 2002) JMT Balmer, SA Greyser Routledge, London, 2003	748*	2003
Managing the multiple identities of the corporation JMT Balmer, SA Greyser California Management Review 44 (3), 72-86, 2002	748	2002
Corporate brands with a heritage M Urde, SA Greyser, JMT Balmer Journal of Brand Management 15 (1), 4-19, 2007	641	2007
Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image JMT Balmer European journal of marketing, 2008	585	2008
Visual identity: trappings or substance? MJ Baker, JMT Balmer European Journal of Marketing 31 (5/6), 366-382, 1997	551	1997
The acid test of corporate identity management™ JMT Balmer, GB Soenen Journal of Marketing Management 15 (1-3), 69-92, 1999	546	1999
The three virtues and seven deadly sins of corporate brand management JMT Balmer Journal of general Management 27 (1), 1-17, 2001	392	2001
The three virtues and seven deadly sins of corporate brand management (republished article from the Journal of General Management 2001) JMT Balmer Journal of General Management 27 (1-17), 299-316, 2001	392*	2001
The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics JMT Balmer, F Fukukawa, ER Gray	330*	2006
Strategic corporate brand alignment: Perspectives from identity based views of corporate brands JMT Balmer European Journal of Marketing, 2012	281	2012
Identity studies: multiple perspectives and implications for corporate‐level marketing HW He, JMT Balmer European journal of marketing, 2007	275	2007

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