| Increasing student engagement using asynchronous learning G Northey, T Bucic, M Chylinski, R Govind Journal of Marketing Education 37 (3), 171-180, 2015 | 315 | 2015 |
| Geographic patterns in customer service and satisfaction: An empirical investigation V Mittal, WA Kamakura, R Govind Journal of Marketing 68 (3), 48-62, 2004 | 169 | 2004 |
| Service ecosystem well-being: conceptualization and implications for theory and practice P Frow, JR McColl-Kennedy, A Payne, R Govind European Journal of Marketing 53 (12), 2657-2691, 2019 | 125 | 2019 |
| Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption R Govind, JJ Singh, N Garg, S D’Silva Journal of Business Ethics 155, 1195-1214, 2019 | 112 | 2019 |
| Reexamining corporate social responsibility and shareholder value: The inverted-U-shaped relationship and the moderation of marketing capability W Sun, S Yao, R Govind Journal of Business Ethics 160, 1001-1017, 2019 | 100 | 2019 |
| The effect of “here and now” learning on student engagement and academic achievement G Northey, R Govind, T Bucic, M Chylinski, R Dolan, P van Esch British Journal of Educational Technology 49 (2), 321-333, 2018 | 98 | 2018 |
| Anger strays, fear refrains: The differential effect of negative emotions on consumers’ ethical judgments JJ Singh, N Garg, R Govind, SJ Vitell Journal of Business Ethics 151, 235-248, 2018 | 61 | 2018 |
| Timely access to health care: Customer-focused resource allocation in a hospital network R Govind, R Chatterjee, V Mittal International Journal of Research in Marketing 25 (4), 294-300, 2008 | 42 | 2008 |
| Weather, affect, and preference for hedonic products: The moderating role of gender R Govind, N Garg, V Mittal Journal of marketing research 57 (4), 717-738, 2020 | 38 | 2020 |
| Product market diversification and market emphasis: Impacts on firm idiosyncratic risk in market turbulence W Sun, R Govind European Journal of Marketing 51 (7/8), 1308-1331, 2017 | 37 | 2017 |
| Perception gap in quality-of-life ratings: an empirical investigation of nursing home residents and caregivers V Mittal, J Rosen, R Govind, H Degenholtz, S Shingala, S Hulland, ... The Gerontologist 47 (2), 159-168, 2007 | 34 | 2007 |
| A new understanding of marketing and “doing good”: Marketing’s power in the TMT and corporate social responsibility W Sun, R Govind Journal of business ethics 176 (1), 89-109, 2022 | 20 | 2022 |
| Message framing effects on food consumption: A social marketing perspective N Garg, R Govind, A Nagpal Australian Journal of Management 46 (4), 690-716, 2021 | 18 | 2021 |
| Segmentation of spatially dependent geographical units: Model and application R Govind, R Chatterjee, V Mittal Management Science 64 (4), 1941-1956, 2018 | 14 | 2018 |
| The effects of weather on negative Hedonic consumption: What the weather tells the marketer W Sun, R Govind, N Garg Advances in Consumer Research 8, 47-49, 2009 | 10 | 2009 |
| Geographic diversification, product diversification, and firm cash flow volatility: The moderating effect of firm dynamic capability W Sun, R Govind Journal of Strategic Marketing 26 (5), 440-461, 2018 | 9 | 2018 |
| Geographically varying effects of weather on tobacco consumption: Implications for health marketing initiatives R Govind, N Garg, W Sun Health Marketing Quarterly 31 (1), 46-64, 2014 | 7 | 2014 |
| Firm governance and functional strengths: the impact of board diversity on firm marketing capability W Sun, X Xu, R Govind British Journal of Management 33 (4), 1950-1968, 2022 | 4 | 2022 |
| Geographic differences in the consumption of hedonic products: what the weather tells the marketer W Sun, R Govind, N Garg Advances in consumer research 36, 710-711, 2009 | 4 | 2009 |
| Putting your mouth where your money goes!“Where” and “how” to communicate to maximize the impact of corporate social programs CA Siaw, DS Lie, R Govind European Journal of Marketing 56 (12), 3381-3417, 2022 | 1 | 2022 |
Nitika GargProfessor of Marketing - University of New South WalesVerified email at unsw.edu.au
