| Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth AB Eisingerich, HEH Chun, Y Liu, HM Jia, SJ Bell Journal of Consumer Psychology 25 (1), 120-128, 2015 | 487 | 2015 |
| How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment Y Liu, M Hultman, AB Eisingerich, X Wei Annals of Tourism Research 81, 102879, 2020 | 176 | 2020 |
| Effects of ethical ideologies and perceptions of CSR on consumer behavior D Palihawadana, P Oghazi, Y Liu Journal of Business Research 69 (11), 4964-4969, 2016 | 146 | 2016 |
| Service firm performance transparency: How, when, and why does it pay off? Y Liu, AB Eisingerich, S Auh, O Merlo, HEH Chun Journal of Service Research 18 (4), 451-467, 2015 | 145 | 2015 |
| Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets Y Liu, T Foscht, AB Eisingerich, HT Tsai Industrial Marketing Management 71, 147-159, 2018 | 81 | 2018 |
| The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising H Jiang, H Tan, Y Liu, F Wan, D Gursoy Annals of tourism research 83, 102926, 2020 | 64 | 2020 |
| Gratitude and late adolescents’ school well-being: The mediating role of materialism H Jiang, P Sun, Y Liu, M Pan Social Indicators Research 127, 1363-1376, 2016 | 47 | 2016 |
| A bad job of doing good: does corporate transparency on a country and company level moderate corporate social responsibility effectiveness? M Heinberg, Y Liu, X Huang, AB Eisingerich Journal of International Marketing 29 (2), 45-61, 2021 | 41 | 2021 |
| Building a competitive advantage based on transparency: when and why does transparency matter for corporate social responsibility? Y Liu, M Heinberg, X Huang, AB Eisingerich Business horizons 66 (4), 517-527, 2023 | 35 | 2023 |
| Stress and unethical consumer attitudes: The mediating role of construal level and materialism Y Liu, X Zhao, Y Liu Personality and Individual Differences 135, 85-91, 2018 | 24 | 2018 |
| How scarcity and thinking styles boost referral effectiveness D Ang, MHEE Gerrath, Y Liu Psychology & Marketing 38 (11), 1928-1941, 2021 | 18 | 2021 |
| The role of transparency in consumer brand relationships Y Liu Imperial College London, 2013 | 9 | 2013 |
| Social exclusion: a bibliometric analysis and future research directions in advertising Y Liu, K Bhoumik, A Ulqinaku, L Grazzini Journal of Advertising, 2023 | 8 | 2023 |
| Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature X Li, Y Liu, J Zhu, J Lou Psychology & Marketing 41 (11), 2711-2727, 2024 | 2 | 2024 |
| Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals D Ang, Y Liu, AB Eisingerich Personality and Individual Differences 151, 109503, 2019 | 1 | 2019 |
| A well-visualized effect: How nutritional content–equivalent labels influence healthfulness perceptions H Jiang, Y Wang, Y Liu Journal of Business Research 188, 115113, 2025 | | 2025 |
| Is there a danger of making customers feel too empowered? Exploring the double-edged sword of customer orientation and creative benefits Y Liu, TJH Mayerhofer, A Marchand, T Foscht, MP Fritze, AB Eisingerich European Journal of Marketing 58 (11), 2393-2425, 2024 | | 2024 |
| The impact of magic vs scientific AI framing on product evaluations J Son, Y Liu, D Ang, A Theotokis Global Marketing Conference, 427-431, 2023 | | 2023 |
| The big word effect: impact of using big words on backers’ funding behavior in crowdfunding Q Zhang, Y Liu, Y Liu, D Ang Global Marketing Conference, 93-93, 2023 | | 2023 |
| Stress and consumer ethical beliefs: the role of construal level and materialism Y Liu, Y Liu, X Zhao Global Marketing Conference, 320-320, 2018 | | 2018 |
Andreas B. EisingerichProfessor of Marketing, Imperial College Business School, Imperial College LondonVerified email at imperial.ac.uk
