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Yeyi Liu
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Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth
AB Eisingerich, HEH Chun, Y Liu, HM Jia, SJ Bell
Journal of Consumer Psychology 25 (1), 120-128, 2015
4472015
How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment
Y Liu, M Hultman, AB Eisingerich, X Wei
Annals of Tourism Research 81, 102879, 2020
1362020
Effects of ethical ideologies and perceptions of CSR on consumer behavior
D Palihawadana, P Oghazi, Y Liu
Journal of Business Research 69 (11), 4964-4969, 2016
1312016
Service firm performance transparency: How, when, and why does it pay off?
Y Liu, AB Eisingerich, S Auh, O Merlo, HEH Chun
Journal of Service Research 18 (4), 451-467, 2015
1222015
Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets
Y Liu, T Foscht, AB Eisingerich, HT Tsai
Industrial Marketing Management 71, 147-159, 2018
752018
The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising
H Jiang, H Tan, Y Liu, F Wan, D Gursoy
Annals of Tourism Research 83, 102926, 2020
512020
Gratitude and late adolescents’ school well-being: The mediating role of materialism
H Jiang, P Sun, Y Liu, M Pan
Social Indicators Research 127, 1363-1376, 2016
442016
A bad job of doing good: Does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
M Heinberg, Y Liu, X Huang, AB Eisingerich
Journal of International Marketing 29 (2), 45-61, 2021
272021
Stress and unethical consumer attitudes: The mediating role of construal level and materialism
Y Liu, X Zhao, Y Liu
Personality and Individual Differences 135, 85-91, 2018
192018
Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility?
Y Liu, M Heinberg, X Huang, AB Eisingerich
Business Horizons 66 (4), 517-527, 2023
132023
How scarcity and thinking styles boost referral effectiveness
D Ang, MHEE Gerrath, Y Liu
Psychology & Marketing 38 (11), 1928-1941, 2021
122021
The Role of Transparency in Consumer Brand Relationships
Y Liu
Imperial College London, 2013
72013
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising
Y Liu, K Bhoumik, A Ulqinaku, L Grazzini
Journal of Advertising, 2023
52023
Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals
D Ang, Y Liu, AB Eisingerich
Personality and Individual Differences 151, 109503, 2019
12019
Consumer's Responses towards Online Review in Emerging Market: Evidence from Indonesia
T Jiang, Y Liu, AD Agassi
International Conference on Enterprise Marketing and Globalization (EMG …, 2016
2016
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