Dr. Avinandan Mukherjee
Dr. Avinandan Mukherjee
Interim Provost & Sr VP for Acad Affairs, Marshall University | Dean, Lewis College of Business
Verified email at marshall.edu - Homepage
Cited by
Cited by
A model of trust in online relationship banking
A Mukherjee, P Nath
International Journal of Bank Marketing 21 (1), 5-15, 2003
Role of electronic trust in online retailing
A Mukherjee, P Nath
European Journal of Marketing 41 (9/10), 1173-1202, 2007
The relative influence of organisational commitment and job satisfaction on service quality of customer-contact employees in banking call centres
N Malhotra, A Mukherjee
Journal of Services Marketing 18 (3), 162-174, 2004
Does role clarity explain employee‐perceived service quality?
A Mukherjee, N Malhotra
International Journal of Service Industry Management 17 (5), 444-473, 2006
Antecedents and consequences of service quality in consumer evaluation of self-service internet technologies
P Shamdasani, A Mukherjee, N Malhotra
The Service Industries Journal 28 (1), 117-138, 2008
Performance benchmarking and strategic homogeneity of Indian banks
A Mukherjee, P Nath, MN Pal
International Journal of Bank Marketing 20 (3), 122-139, 2002
I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
H He, A Mukherjee
Journal of Marketing Management 23 (5-6), 443-460, 2007
Insights into the Indian call centre industry: can internal marketing help tackle high employee turnover?
A Mukherjee, N Malhotra, PS Budhwar, A Varma
Journal of Services Marketing 23 (5), 351-362, 2009
Resource, service quality and performance triad: a framework for measuring efficiency of banking services
A Mukherjee, P Nath, M Pal
Journal of the Operational Research Society 54 (7), 723-735, 2003
An empirical assessment of comparative approaches to service quality measurement
A Mukherjee, P Nath
Journal of Services Marketing 19 (3), 174-184, 2005
Analysing the commitment–service quality relationship: a comparative study of retail banking call centres and branches
N Malhotra, A Mukherjee
Journal of Marketing Management 19 (9-10), 941-971, 2003
E‐healthcare: an analysis of key themes in research
A Mukherjee, J McGinnis
International Journal of Pharmaceutical and Healthcare Marketing 1 (4), 349-363, 2007
The effects of merchandise coordination and juxtaposition on consumers’ product evaluation and purchase intention in store-based retailing
SY Lam, A Mukherjee
Journal of Retailing 81 (3), 231-250, 2005
Corporate identity and consumer marketing: A process model and research agenda
HW He, A Mukherjee
Journal of Marketing Communications 15 (1), 1-16, 2009
Service quality of frontline employees: A profile deviation analysis
N Malhotra, F Mavondo, A Mukherjee, G Hooley
Journal of Business Research 66 (9), 1338-1344, 2013
Does data warehouse end-user metadata add value?
N Foshay, A Mukherjee, A Taylor
Communications of the ACM 50 (11), 70-77, 2007
Shop While You Talk: Determinants of Purchase Intentions through a Mobile Device
A Kumar, A., Mukherjee
International Journal of Mobile Marketing 8 (1), 23-37, 2013
Value creation in virtual communities: the case of a healthcare web site
R Misra, A Mukherjee, R Peterson
International Journal of Pharmaceutical and Healthcare Marketing 2 (4), 321-337, 2008
Company identity and marketing: an integrative framework
A Mukherjee, H He
Journal of Marketing Theory and Practice 16 (2), 111-125, 2008
Complementary effects of relational bonds in information asymmetry contexts
P Nath, A Mukherjee
Journal of Services Marketing 26 (3), 168-180, 2012
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