| Consumer dynamic usage allocation and learning under multipart tariffs A Gopalakrishnan, R Iyengar, RJ Meyer Marketing Science 34 (1), 116-133, 2015 | 29* | 2015 |
| The impact of coupons on the visit-to-purchase funnel A Gopalakrishnan, YH Park Marketing Science 40 (1), 48-61, 2021 | 28 | 2021 |
| A cross-cohort changepoint model for customer-base analysis A Gopalakrishnan, ET Bradlow, PS Fader Marketing Science 36 (2), 195-213, 2017 | 25 | 2017 |
| Can non-tiered customer loyalty programs be profitable? A Gopalakrishnan, Z Jiang, Y Nevskaya, R Thomadsen Marketing Science 40 (3), 508-526, 2021 | 22 | 2021 |
| Portfolio management in new drug development M Ding, S Dong, J Eliashberg, A Gopalakrishnan Innovation and marketing in the pharmaceutical industry: Emerging practices …, 2014 | 21 | 2014 |
| Innovation and Marketing in the Pharmaceutical Industry. International Series in Quantitative Marketing M Ding, J Eliashberg, A Gopalakrishnan Springer, Berlin, 2014 | 5 | 2014 |
| Package ‘BTYD’ L Dziurzynski, E Wadsworth, P Fader, EMD Feit, D McCarthy, B Hardie, ... | 3 | 2022 |
| The impact of co-branded credit cards on customer loyalty N Zhao, A Gopalakrishnan, C Narasimhan Available at SSRN 3820361, 2021 | 3* | 2021 |
| The impact of coupons on the search-to-purchase funnel: Theory and empirical evidence A Gopalakrishnan, YH Park MSI working paper series, 19-106-01. MA: Cambridge, 2019 | 2 | 2019 |
| Limited dynamic forecasting of hidden Markov models A Gopalakrishnan, E Bradlow, P Fader Available at SSRN 3206425, 2018 | 2 | 2018 |
| Automatic speech recognition T Holter, J Epps, A Gopalakrishnan, E Choi, O Kenny, D Grayden, ... IEEE Transactions on Audio and Electroacoustics 13 (1), 1-5, 1965 | 2 | 1965 |
| Impact of COVID-19 on Arts and Cultural Organizations and Customer Satisfaction with Measures Taken A Matele, A Gopalakrishnan Journal of student research 10 (1), 2021 | 1 | 2021 |
| Latent relationship trajectory models and their applications in marketing A Gopalakrishnan University of Pennsylvania, 2015 | 1 | 2015 |
| On the Timing of Mobile Coupons: Evidence from a Field Experiment A Gopalakrishnan, YH Park Available at SSRN 3896585, 2023 | | 2023 |
| Retargeting Using Advertising and Promotions A Gopalakrishnan, YH Park | | 2021 |
| Coupons Along the Conversion Funnel: A Structural Approach J Chen, A Gopalakrishnan, YH Park Available at SSRN 3451397, 2019 | | 2019 |
| The Normalizing Constant in the BG/BB Model D McCarthy, M Braun, A Gopalakrishnan SMU Cox School of Business Research Paper, 2018 | | 2018 |
| Research to Create Quality Awareness & to Standardize the Processes/Procedures/Practices so as to Achieve CMI Level-3 Standards A Gopalakrishnan, S Sundar, A Shrivastava Procedures/Practices so as to Achieve CMI Level-3 Standards (July 30, 2009), 2009 | | 2009 |
| Temporal structure constrained transformation for speaker adaptation EHC Choi, T Holter, J Epps, A Gopalakrishnan 2003 IEEE International Conference on Acoustics, Speech, and Signal …, 2003 | | 2003 |
| SPEECH-P5. 8: TEMPORAL STRUCTURE CONSTRAINED TRANSFORMATION FOR SPEAKER ADAPTATION E Choi, T Holter, J Epps, A Gopalakrishnan IEEE INTERNATIONAL CONFERENCE ON ACOUSTICS SPEECH AND SIGNAL PROCESSING 1, I-564, 2003 | | 2003 |
Peter FaderProfessor of Marketing at the Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
