| Effectiveness of location-based advertising and the impact of interface design D Molitor, M Spann, A Ghose, P Reichhart Journal of Management Information Systems 37 (2), 431-456, 2020 | 115* | 2020 |
| Location-based advertising: what is the value of physical distance on the mobile internet D Molitor, P Reichhart, M Spann Social Science Research Network, Rochester, 2012 | 32 | 2012 |
| Location-based advertising: Measuring the impact of context-specific factors on consumers’ choice behavior D Molitor, P Reichhart, M Spann Available at SSRN 2116359, 2012 | 31 | 2012 |
| Digitalisierung und Konvergenz von Online-und Offline-Welt S Daurer, D Molitor, M Spann Zeitschrift für Betriebswirtschaft 82 (4), 3-23, 2012 | 26 | 2012 |
| Consumer search behavior on the mobile internet: An empirical analysis S Daurer, D Molitor, M Spann, P Manchanda Available at SSRN, 2015 | 25 | 2015 |
| Tell me where you are and I’ll tell you what you want: Using location data to improve marketing decisions M Spann, D Molitor, S Daurer NIM Marketing Intelligence Review 8 (2), 30-37, 2016 | 20 | 2016 |
| Measuring the effectiveness of location-based pull advertising: A randomized field experiment D Molitor, P Reichhart, M Spann, A Ghose SSRN Electronic Journal, 2015 | 17 | 2015 |
| The value of product presentation technologies on mobile vs. non-mobile devices: A randomized field experiment P Naegelein, M Spann, D Molitor Decision Support Systems 121, 109-120, 2019 | 16 | 2019 |
| Location-Based Advertising and Contextual Mobile Targeting D Molitor, P Reichhart, M Spann Proceedings of the 2016 International Conference on Information Systems, 2016 | 16 | 2016 |
| Measuring Individual Search Costs on the Mobile Internet. S Daurer, D Molitor, M Spann Proceedings of the 2012 European Conference on Information Systems, 2012 | 14 | 2012 |
| The impact of smartphones, barcode scanning, and location-based services on consumers’ search behavior S Daurer, D Molitor, M Spann, P Manchanda Proceedings of the 2013 International Conference on Information Systems, 2013 | 11 | 2013 |
| The interplay between psychometric and sociometric data and the willingness to adopt innovations D Molitor, O Hinz Zeitschrift für Betriebswirtschaft 81 (1), 29-59, 2011 | 9 | 2011 |
| How knowledge stock exchanges can increase student success in massive open online courses A Heusler, D Molitor, M Spann Plos one 14 (9), e0223064, 2019 | 6 | 2019 |
| Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting D Molitor, M Spann, A Ghose, P Reichhart Proceedings of the 2018 International Conference on Information Systems, 2018 | 6 | 2018 |
| The Interplay of Retargeting and Location Revisits in Location-Based Advertising D Molitor, PP Zubcsek, M Spann, P Reichhart | 2 | 2019 |
| Digitizing local search: An empirical analysis of mobile search behavior in offline shopping D Molitor, S Daurer, M Spann, P Manchanda Decision Support Systems, 114018, 2023 | 1 | 2023 |
| Mobile Push versus Pull Targeting and Geo-Conquesting D Molitor, M Spann, A Ghose, P Reichhart Available at SSRN 4099626, 2023 | | 2023 |
| Repeated Exposures to Mobile Advertising: The Role of Location Revisits D Molitor, PP Zubcsek, M Spann, P Reichhart Available at SSRN, 2022 | | 2022 |
| Location-Based Advertising M Spann, D Molitor MedienWirtschaft 12 (4), 40-43, 2015 | | 2015 |
| Electronic Commerce & Digital Markets/Location-Based Advertising: Context and Consumer Behavior D Molitor epubli GmbH, 2015 | | 2015 |
Martin SpannProfessor of Electronic Commerce & Digital Markets, LMU MunichVerified email at lmu.de
