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Anaimalai Muthukrishnan
Anaimalai Muthukrishnan
Marketing HK
Adresse e-mail validée de ust.hk
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Consumer control and empowerment: a primer
L Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ...
Marketing Letters 13, 297-305, 2002
5302002
Consumer sequential search: Not enough or too much?
R Zwick, A Rapoport, AKC Lo, AV Muthukrishnan
Marketing Science 22 (4), 503-519, 2003
2482003
Search and alignment in judgment revision: Implications for brand positioning
MT Pham, AV Muthukrishnan
Journal of Marketing Research 39 (1), 18-30, 2002
2422002
Role of Product Knowledge in Evaluation of Brand Extension.
AV Muthukrishnan, BA Weitz
Advances in consumer research 18 (1), 1991
1721991
Decision ambiguity and incumbent brand advantage
AV Muthukrishnan
Journal of Consumer Research 22 (1), 98-109, 1995
1641995
Ambiguity aversion and the preference for established brands
AV Muthukrishnan, L Wathieu, AJ Xu
Management Science 55 (12), 1933-1941, 2009
1222009
Persistent preferences for product attributes: The effects of the initial choice context and uninformative experience
AV Muthukrishnan, FR Kardes
Journal of Consumer Research 28 (1), 89-104, 2001
1202001
Category structure, brand recall, and choice
P Nedungadi, A Chattopadhyay, AV Muthukrishnan
International Journal of Research in Marketing 18 (3), 191-202, 2001
1032001
Just give me another chance: The strategies for brand recovery from a bad first impression
AV Muthukrishnan, A Chattopadhyay
Journal of Marketing Research 44 (2), 334-345, 2007
642007
The asymmetric effect of discount retraction on subsequent choice
L Wathieu, AV Muthukrishnan, BJ Bronnenberg
Journal of Consumer Research 31 (3), 652-657, 2004
642004
Contextual effects on the revision of evaluative judgments: An extension of the omission-detection framework
AV Muthukrishnan, S Ramaswami
Journal of Consumer Research 26 (1), 70-84, 1999
411999
Comparison opportunity and judgment revision
AV Muthukrishnan, MT Pham, A Mungale
Organizational Behavior and Human Decision Processes 80 (3), 228-251, 1999
311999
Superfluous choices and the persistence of preference
AV Muthukrishnan, L Wathieu
Journal of Consumer Research 33 (4), 454-460, 2007
302007
Killing hope with good intentions: The effects of consolation prizes on preference for lottery promotions
D Yan, AV Muthukrishnan
Journal of Marketing Research 51 (2), 198-204, 2014
272014
Does greater amount of information always bolster attitudinal resistance?
AV Muthukrishnan, MT Pham, A Mungale
Marketing Letters 12, 131-144, 2001
232001
The piecemeal approach to comparative advertising
AV Muthukrishnan, L Warlop, JW Alba
Marketing Letters 12, 63-73, 2001
232001
The effect of physical possession on preference for product warranty
R Chark, AV Muthukrishnan
International journal of research in marketing 30 (4), 424-425, 2013
222013
On the conditions under which experience and motivation accentuate bias in intuitive judgment
FR Kardes, AV Muthukrishnan, V Pashkevich
The routines of decision making, 139-156, 2014
152014
Persistent preferences in market place choices: brand loyalty, choice inertia, and something in between
AV Muthukrishnan
Foundations and Trends® in Marketing 9 (1), 1-82, 2015
122015
Choice set induced conflict, deliberation, and persistent preference
AV Muthukrishnan, R Chark
Marketing Letters 26, 437-448, 2015
62015
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