| Consumer surplus in the digital economy: Estimating the value of increased product variety at online booksellers E Brynjolfsson, YJ Hu, MD Smith Management Science 49 (11), 1580-1596, 2003 | 1685 | 2003 |
| Competing in the age of omnichannel retailing E Brynjolfsson, YJ Hu, MS Rahman MIT sloan management Review, 2013 | 1352 | 2013 |
| Wisdom of crowds: The value of stock opinions transmitted through social media H Chen, P De, Y Hu, BH Hwang The review of financial studies 27 (5), 1367-1403, 2014 | 1068 | 2014 |
| Goodbye pareto principle, hello long tail: The effect of search costs on the concentration of product sales E Brynjolfsson, Y Hu, D Simester Management Science 57 (8), 1373-1386, 2011 | 1059 | 2011 |
| From niches to riches: Anatomy of the long tail E Brynjolfsson, YJ Hu, MD Smith Sloan management review 47 (4), 67-71, 2006 | 730 | 2006 |
| Battle of the retail channels: How product selection and geography drive cross-channel competition E Brynjolfsson, Y Hu, MS Rahman Management Science 55 (11), 1755-1765, 2009 | 473 | 2009 |
| Research Commentary— Long Tails vs. Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns E Brynjolfsson, Y Hu, MD Smith Information Systems Research 21 (4), 736-747, 2010 | 289 | 2010 |
| Gaining Trust Through Online Privacy Protection: Self-Regulation, Mandatory Standards, or Caveat Emptor Z Tang, YU Hu, MD Smith Journal of Management Information Systems 24 (4), 153-173, 2008 | 214 | 2008 |
| Competing for attention W Shen, YJ Hu, JR Ulmer Mis Quarterly 39 (3), 683-696, 2015 | 180 | 2015 |
| IT-enabled broadcasting in social media: An empirical study of artists’ activities and music sales H Chen, P De, YJ Hu Information Systems Research 26 (3), 513-531, 2015 | 162 | 2015 |
| Technology usage and online sales: An empirical study P De, Y Hu, MS Rahman Management Science 56 (11), 1930-1945, 2010 | 128 | 2010 |
| Product-oriented web technologies and product returns: An exploratory study P De, YJ Hu, MS Rahman Information Systems Research 24 (4), 998-1010, 2013 | 101 | 2013 |
| The longer tail: The changing shape of Amazon’s sales distribution curve E Brynjolfsson, YJ Hu, MD Smith Available at SSRN 1679991, 2010 | 100 | 2010 |
| Fake news, investor attention, and market reaction J Clarke, H Chen, D Du, YJ Hu Information Systems Research 32 (1), 35-52, 2020 | 95 | 2020 |
| Incentive problems in performance-based online advertising pricing: Cost per click vs. cost per action Y Hu, J Shin, Z Tang Management Science 62 (7), 2022-2038, 2016 | 90 | 2016 |
| Dynamics of retail advertising: Evidence from a field experiment D Simester, Y Hu, E Brynjolfsson, ET Anderson Economic Inquiry 47 (3), 482-499, 2009 | 85 | 2009 |
| The impact of E-book distribution on print sales: analysis of a natural experiment H Chen, YJ Hu, MD Smith Management Science 65 (1), 19-31, 2019 | 75 | 2019 |
| Customers as advisors: The role of social media in financial markets H Chen, P De, YJ Hu, BH Hwang Available at SSRN 1807265, 2013 | 68 | 2013 |
| Managing product variety and collocation in a competitive environment: An empirical investigation of consumer electronics retailing CR Ren, Y Hu, YJ Hu, J Hausman Management Science 57 (6), 1009-1024, 2011 | 68 | 2011 |
| Performance-based pricing models in online advertising YJ Hu Available at SSRN 501082, 2004 | 50 | 2004 |
Erik BrynjolfssonProfessor at Stanford; NBER; Stanford Digital Economy LabVerified email at stanford.edu
