| Measuring brand equity KL Keller, TO Brexendorf Handbuch Markenführung, 1409-1439, 2019 | 181 | 2019 |
| Understanding the interplay between brand and innovation management: findings and future research directions TO Brexendorf, B Bayus, KL Keller Journal of the Academy of Marketing Science 43 (5), 548-557, 2015 | 149 | 2015 |
| Corporate behaviour vs brand behaviour: Towards an integrated view? TO Brexendorf, J Kernstock Journal of Brand Management 15 (1), 32-40, 2007 | 147 | 2007 |
| The impact of sales encounters on brand loyalty TO Brexendorf, S Mühlmeier, T Tomczak, M Eisend Journal of Business Research 63 (11), 1148-1155, 2010 | 131 | 2010 |
| The impact of external social and internal personal forces on consumers’ brand community engagement on Facebook C Simon, TO Brexendorf, M Fassnacht Journal of Product & Brand Management, 2016 | 98 | 2016 |
| Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architecture TO Brexendorf, KL Keller European Journal of Marketing, 2017 | 94 | 2017 |
| Behavioral Branding-Markenprofilierung durch persönliche Kommunikation T Tomczak, A Herrmann, T Brexendorf, J Kernstock Thexis 22 (4), 28-31, 2005 | 86 | 2005 |
| Der Einsatz von Instrumenten zur Förderung von Brand Behavior TO Brexendorf, T Tomczak, J Kernstock, S Henkel, D Wentzel Behavioral Branding, 337-371, 2009 | 70 | 2009 |
| Der Funnel als Analyse-und Steuerungsinstrument von Brand Behavior D Wentzel, T Tomczak, J Kernstock, T Brexendorf, S Henkel Behavioral Branding, 81-99, 2012 | 65 | 2012 |
| Implications of Habermas's “theory of communicative action” for corporate brand management J Kernstock, TO Brexendorf Corporate Communications: An International Journal, 2009 | 56* | 2009 |
| Creating online brand experience on Facebook C Simon, TO Brexendorf, M Fassnacht Marketing Review St. Gallen 30 (6), 50-59, 2013 | 47 | 2013 |
| Advances in luxury brand management JN Kapferer, J Kernstock, TO Brexendorf, SM Powell Springer, 2017 | 37 | 2017 |
| Corporate Brand Management gegenüber Mitarbeitern gestalten J Kernstock, TO Brexendorf Corporate brand management, 251-271, 2006 | 34 | 2006 |
| Corporate Brand Management gegenüber Mitarbeitern gestalten J Kernstock, TO Brexendorf Corporate brand management, 251-271, 2006 | 34 | 2006 |
| Interne Markenführung T Brexendorf, T Tomczak Symposion, 2004 | 31 | 2004 |
| Das Behavioral-Branding-Konzept S Henkel, T Tomczak, J Kernstock, D Wentzel, TO Brexendorf Behavioral Branding, 197-212, 2012 | 27 | 2012 |
| Multisensuale Markenführung als Differenzierungs-und Erfolgsgröße K Kilian, TO Brexendorf Business Report 2 (2005), 12-15, 2005 | 26 | 2005 |
| Strategic brand management process KL Keller, TO Brexendorf Handbuch Markenführung, 155-175, 2019 | 25 | 2019 |
| Internal Branding-Wie viele Brand Manager hat ein Unternehmen wirklich? T Tomczak, T Brexendorf Persönlich: das Schweizer Wirtschaftsmagazin für Kommunikation, 58-59, 2003 | 24 | 2003 |
| Kommunikation auf Handlungsoptionen abstimmen FR Esch, M Hardiman, M Mundt Corporate Brand Management, 219-249, 2006 | 23* | 2006 |
Torsten TomczakProfessor of Marketing, University of St. GallenVerified email at unisg.ch
