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Tim Oliver  Brexendorf
Title
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Cited by
Year
Measuring brand equity
KL Keller, TO Brexendorf
Handbuch Markenführung, 1409-1439, 2019
1812019
Understanding the interplay between brand and innovation management: findings and future research directions
TO Brexendorf, B Bayus, KL Keller
Journal of the Academy of Marketing Science 43 (5), 548-557, 2015
1492015
Corporate behaviour vs brand behaviour: Towards an integrated view?
TO Brexendorf, J Kernstock
Journal of Brand Management 15 (1), 32-40, 2007
1472007
The impact of sales encounters on brand loyalty
TO Brexendorf, S Mühlmeier, T Tomczak, M Eisend
Journal of Business Research 63 (11), 1148-1155, 2010
1312010
The impact of external social and internal personal forces on consumers’ brand community engagement on Facebook
C Simon, TO Brexendorf, M Fassnacht
Journal of Product & Brand Management, 2016
982016
Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architecture
TO Brexendorf, KL Keller
European Journal of Marketing, 2017
942017
Behavioral Branding-Markenprofilierung durch persönliche Kommunikation
T Tomczak, A Herrmann, T Brexendorf, J Kernstock
Thexis 22 (4), 28-31, 2005
862005
Der Einsatz von Instrumenten zur Förderung von Brand Behavior
TO Brexendorf, T Tomczak, J Kernstock, S Henkel, D Wentzel
Behavioral Branding, 337-371, 2009
702009
Der Funnel als Analyse-und Steuerungsinstrument von Brand Behavior
D Wentzel, T Tomczak, J Kernstock, T Brexendorf, S Henkel
Behavioral Branding, 81-99, 2012
652012
Implications of Habermas's “theory of communicative action” for corporate brand management
J Kernstock, TO Brexendorf
Corporate Communications: An International Journal, 2009
56*2009
Creating online brand experience on Facebook
C Simon, TO Brexendorf, M Fassnacht
Marketing Review St. Gallen 30 (6), 50-59, 2013
472013
Advances in luxury brand management
JN Kapferer, J Kernstock, TO Brexendorf, SM Powell
Springer, 2017
372017
Corporate Brand Management gegenüber Mitarbeitern gestalten
J Kernstock, TO Brexendorf
Corporate brand management, 251-271, 2006
342006
Corporate Brand Management gegenüber Mitarbeitern gestalten
J Kernstock, TO Brexendorf
Corporate brand management, 251-271, 2006
342006
Interne Markenführung
T Brexendorf, T Tomczak
Symposion, 2004
312004
Das Behavioral-Branding-Konzept
S Henkel, T Tomczak, J Kernstock, D Wentzel, TO Brexendorf
Behavioral Branding, 197-212, 2012
272012
Multisensuale Markenführung als Differenzierungs-und Erfolgsgröße
K Kilian, TO Brexendorf
Business Report 2 (2005), 12-15, 2005
262005
Strategic brand management process
KL Keller, TO Brexendorf
Handbuch Markenführung, 155-175, 2019
252019
Internal Branding-Wie viele Brand Manager hat ein Unternehmen wirklich?
T Tomczak, T Brexendorf
Persönlich: das Schweizer Wirtschaftsmagazin für Kommunikation, 58-59, 2003
242003
Kommunikation auf Handlungsoptionen abstimmen
FR Esch, M Hardiman, M Mundt
Corporate Brand Management, 219-249, 2006
23*2006
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