Barak Libai

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	Toutes	Depuis 2017
Citations	10248	4367
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Coauteurs

Eitan MullerProfessor of Marketing, New York University and Interdisciplinary Center, Herzliya (IDC)Adresse e-mail validée de stern.nyu.edu
Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityAdresse e-mail validée de idc.ac.il
Renana PeresProfessor of Marketing, The Hebrew UniversityAdresse e-mail validée de huji.ac.il
Katherine LemonProfessor of Marketing, Boston CollegeAdresse e-mail validée de bc.edu
Michael HaenleinProfessor of Marketing, ESCP EuropeAdresse e-mail validée de escpeurope.eu
Eitan gerstnerProfessor Emeritus of Management, Technion, IsraelAdresse e-mail validée de technion.ac.il
Gil AppelGeorge Washington UniversityAdresse e-mail validée de gwu.edu
Gal Oestreicher-SingerThe Coller School of Management, Tel Aviv UniversityAdresse e-mail validée de tau.ac.il
Sorin SolomonProfessor of Physics , Hebrew University of JerusalemAdresse e-mail validée de cc.huji.ac.il
Eyal BiyalogorskyArison school of BusinessAdresse e-mail validée de idc.ac.il
Irit NitzanTel-Aviv University, IsraelAdresse e-mail validée de tauex.tau.ac.il
Hans RisseladaAssistant professor at the University of GroningenAdresse e-mail validée de rug.nl
Oliver GötzProfessor für internationales B-to-B Marketing und Sales Management, ESB Business School, ReutlingenAdresse e-mail validée de reutlingen-university.de
Andrew T. StephenL'Oréal Professor of Marketing, Saïd Business School, University of OxfordAdresse e-mail validée de sbs.ox.ac.uk
Ruth N. BoltonArizona State UniversityAdresse e-mail validée de asu.edu
Ko de RuyterKing's College, King's Business School, London, United KingdomAdresse e-mail validée de kcl.ac.uk
Sanjiv DasSanta Clara UniversityAdresse e-mail validée de scu.edu
p.w.j. verleghProfessor of Marketing, Vrije Universiteit (VU) AmsterdamAdresse e-mail validée de vu.nl
Chrysanthos DellarocasAssoc Provost of Digital Learning & Innovation, Shipley Professor in Management, Boston UniversityAdresse e-mail validée de bu.edu
Dina MayzlinUSC Marshall School of BusinessAdresse e-mail validée de marshall.usc.edu

Suivre

Barak Libai

Marketing Professor, Interdisciplinary Center, Herzliya , Israel

Adresse e-mail validée de idc.ac.il - Page d'accueil

Marketing Word of mouth Diffusion of Innovations Customer Profitability


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Talk of the network: A complex systems look at the underlying process of word-of-mouth J Goldenberg, B Libai, E Muller Marketing letters 12 (3), 211-223, 2001	2665	2001
Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ... Journal of service research 13 (3), 267-282, 2010	899	2010
The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16 (3), 415-428, 2005	884	2005
Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata J Goldenberg, B Libai, E Muller Academy of Marketing Science Review 9 (3), 1-18, 2001	554	2001
Customer referral management: Optimal reward programs E Biyalogorsky, E Gerstner, B Libai Marketing Science 20 (1), 82-95, 2001	451	2001
Social effects on customer retention I Nitzan, B Libai Journal of Marketing 75 (6), 24-38, 2011	415	2011
What is the true value of a lost customer? JE Hogan, KN Lemon, B Libai Journal of Service Research 5 (3), 196-208, 2003	410	2003
Quantifying the ripple: Word-of-mouth and advertising effectiveness JE Hogan, KN Lemon, B Libai Journal of Advertising Research 44 (3), 271-280, 2004	386	2004
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion B Libai, E Muller, R Peres Journal of marketing research 50 (2), 161-176, 2013	361*	2013
Riding the saddle: How cross-market communications can create a major slump in sales J Goldenberg, B Libai, E Muller Journal of Marketing 66 (2), 1-16, 2002	340	2002
The chilling effects of network externalities J Goldenberg, B Libai, E Muller International Journal of Research in Marketing 27 (1), 4-15, 2010	337	2010
The NPV of bad news J Goldenberg, B Libai, S Moldovan, E Muller International Journal of Research in Marketing 24 (3), 186-200, 2007	275	2007
From density to destiny: Using spatial dimension of sales data for early prediction of new product success T Garber, J Goldenberg, B Libai, E Muller Marketing Science 23 (3), 419-428, 2004	249	2004
The diffusion of services B Libai, E Muller, R Peres Journal of marketing research 46 (2), 163-175, 2009	203	2009
Marketing percolation J Goldenberg, B Libai, S Solomon, N Jan, D Stauffer Physica A: statistical mechanics and its applications 284 (1-4), 335-347, 2000	195	2000
In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5 (1), 65-81, 2018	160	2018
Toward an individual customer profitability model: A segment-based approach B Libai, D Narayandas, C Humby Journal of service Research 5 (1), 69-76, 2002	144	2002
Setting referral fees in affiliate marketing B Libai, E Biyalogorsky, E Gerstner Journal of Service Research 5 (4), 303-315, 2003	136	2003
The role of within-brand and cross-brand communications in competitive growth B Libai, E Muller, R Peres Journal of Marketing 73 (3), 19-34, 2009	123	2009
Targeting revenue leaders for a new product M Haenlein, B Libai Journal of Marketing 77 (3), 65-80, 2013	122	2013

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