Roger Mortimore
Roger Mortimore
Professor of Public Opinion and Political Analysis, King's College London
Bestätigte E-Mail-Adresse bei kcl.ac.uk
Titel
Zitiert von
Zitiert von
Jahr
Market segmentation and product differentiation in political campaigns: a technical feature perspective
PR Baines, RM Worcester, D Jarrett, R Mortimore
Journal of Marketing Management 19 (1-2), 225-249, 2003
892003
Explaining Labour’s landslide
R Worcester, R Mortimore
Politico's Publishing Ltd, 1999
671999
Explaining Labour's second landslide
RM Worcester, R Mortimore
Politico's Pub., 2001
572001
Why politics needs marketing
R Mortimore
International Journal of Nonprofit and Voluntary Sector Marketing 8 (2), 107-121, 2003
412003
Elections in Britain
RL Leonard, R Mortimore
van Nostrand, 1968
381968
Apportionment and the boundary commission for England
I McLean, R Mortimore
Electoral Studies 11 (4), 293-309, 1992
361992
Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches
P Baines, I Crawford, N O’Shaughnessy, R Worcester, R Mortimore
Journal of Marketing Management 30 (1-2), 172-200, 2014
262014
Political Communication in Britain: The Leader's Debates, the Campaign and the Media in the 2010 General Election
R Mortimore, S Atkinson
Springer, 2011
262011
Politics and public perceptions
R Mortimore
Ridley, F., and Doig, A.,(eds.), 1995
261995
Examining the academic/commercial divide in marketing research
PR Baines, R Brennan, M Gill, R Mortimore
European Journal of Marketing, 2009
252009
Elections in Britain: A voter’s guide
D Leonard, R Mortimore
Springer, 2005
252005
Children's acquisition of political opinions
R Mortimore, C Tyrrell
Journal of Public Affairs: An International Journal 4 (3), 279-298, 2004
242004
Explaining Labour's landslip
RM Worcester, R Mortimore, P Baines
Politico's, 2005
222005
Product attribute-based voter segmentation and resource advantage theory
PR Baines, RM Worcester, D Jarrett, R Mortimore
Journal of Marketing Management 21 (9-10), 1079-1115, 2005
212005
Public perceptions of sleaze in Britain
R Mortimore
Parliamentary Affairs 48 (4), 579-590, 1995
211995
Political triangulation: Measuring and reporting the key aspects of party and leader standing before and during elections
RM Worcester, R Mortimore
Journal of Political Marketing 4 (2-3), 45-72, 2005
172005
The constituency structure and the boundary commission: the rules for the redistribution of seats and their effect on the British electoral system 1950-1987
R Mortimore
PhD thesis, University of Oxford, 1992
161992
Political communications: The general election campaign of 2005
D Wring, J Green, R Mortimore, S Atkinson
Springer, 2007
152007
Implementing and interpreting market orientation in practice: lessons from the UK
R Mortimore, M Gill
Global Political Marketing. London: Routledge, 249-262, 2010
142010
Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election
D Wring, R Mortimore, S Atkinson
Springer, 2016
102016
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