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Co-authors
- Tammo BijmoltProfessor of Marketing Research, University of GroningenVerified email at rug.nl
- P.C. VerhoefProfessor of MarketingVerified email at rug.nl
- Katrin TalkeProfessor of Marketing, TU BerlinVerified email at tu-berlin.de
- Koen PauwelsNortheastern UniversityVerified email at northeastern.edu
- Csilla HorvathAssistant Professor of Marketing Radboud UniversityVerified email at fm.ru.nl
- Søren SalomoProfessor in Technology and Innovation ManagementVerified email at tu-berlin.de
- A SmidtsProfessor of Marketing Research, RSM Erasmus UniversityVerified email at rsm.nl
- Shuba SrinivasanbuVerified email at bu.edu
- Jenny van DoornProfessor of Services Marketing, University of GroningenVerified email at rug.nl
- Ko de RuyterKing's College, King's Business School, London, United KingdomVerified email at kcl.ac.uk
- Leo PaasThe University of AucklandVerified email at auckland.ac.nz