| Brands of faith: Marketing religion in a commercial age M Einstein Routledge, 2007 | 814 | 2007 |
| Media diversity: Economics, ownership, and the FCC M Einstein Routledge, 2003 | 179 | 2003 |
| Black ops advertising: Native ads, content marketing, and the covert world of the digital sell M Einstein Or Books, 2016 | 161 | 2016 |
| Consumption and spirituality D Rinallo, LM Scott, P Maclaran Routledge, 2013 | 129 | 2013 |
| Compassion, Inc.: how corporate America blurs the line between what we buy, who we are, and those we help M Einstein Univ of California Press, 2012 | 107 | 2012 |
| The evolution of religious branding M Einstein Social compass 58 (3), 331-338, 2011 | 73 | 2011 |
| Advertising: What everyone needs to know® M Einstein Oxford University Press, 2017 | 64 | 2017 |
| Broadcast network television, 1955-2003: The pursuit of advertising and the decline of diversity M Einstein Journal of Media Economics 17 (2), 145-155, 2004 | 52 | 2004 |
| The Routledge companion to advertising and promotional culture E West, MP McAllister Routledge, 2023 | 51 | 2023 |
| Program diversity and the program selection process on broadcast network television M Einstein Washington, DC: Federal Communications Commission, 2002 | 37 | 2002 |
| Popularizing research: Engaging new genres, media, and audiences P Vannini (No Title), 2012 | 36 | 2012 |
| Media, spiritualities and social change SM Hoover, MM Emerich Bloomsbury Publishing, 2010 | 35 | 2010 |
| The financial interest and syndication rules and changes in program diversity M Einstein The Journal of Media Economics 17 (1), 1-18, 2004 | 34 | 2004 |
| Religion, science and secularization: a consumer-centric analysis of religion’s functional obsolescence M Pinelli, M Einstein Journal of Consumer Marketing 36 (5), 582-591, 2019 | 17 | 2019 |
| “Nothing for Money and Your Work for Free: Internships and the Marketing of Higher Education” M Einstein Communications, Culture & Critique 13 (2), 471-485, 2015 | 17 | 2015 |
| Branding faith and managing reputations M Einstein Consumption and spirituality, 132-143, 2012 | 14 | 2012 |
| Il business della fede: marketing e religione M Einstein Odoya, 2008 | 10 | 2008 |
| Religion and reality TV: Faith in late capitalism M Einstein, K Madden, D Winston Routledge, 2018 | 8 | 2018 |
| Media diversity M Einstein Economics, Ownership and the FCC. Mahwah, NJ & London: Erlbaum, 2004 | 8 | 2004 |
| Program diversity and the program selection process on broadcast network television. Federal Communications Commission Media Ownership Working Group Study# 5 M Einstein Retrieved March 27, 2006, 2002 | 7 | 2002 |
