Follow
Sridhar Moorthy
Sridhar Moorthy
Manny Rotman Professor of Marketing, University of Toronto
Verified email at rotman.utoronto.ca
Title
Cited by
Cited by
Year
Marketing models
GL Lilien, P Kotler, KS Moorthy
Prentice Hall, 1995
18421995
Consumer information search revisited: Theory and empirical analysis
S Moorthy, BT Ratchford, D Talukdar
Journal of consumer research 23 (4), 263-277, 1997
12651997
Product and price competition in a duopoly
KS Moorthy
Marketing science 7 (2), 141-168, 1988
9921988
Market segmentation, self-selection, and product line design
KS Moorthy
Marketing Science 3 (4), 288-307, 1984
9561984
Market segmentation, cannibalization, and the timing of product introductions
KS Moorthy, IPL Png
Management science 38 (3), 345-359, 1992
6951992
Signaling quality with a money-back guarantee: The role of transaction costs
S Moorthy, K Srinivasan
Marketing Science 14 (4), 442-466, 1995
5801995
Managing channel profits: Comment
KS Moorthy
Marketing science, 375-379, 1987
5411987
Strategic decentralization in channels
KS Moorthy
Marketing science 7 (4), 335-355, 1988
5161988
Using game theory to model competition
KS Moorthy
Journal of Marketing Research 22 (3), 262-282, 1985
3791985
Managing a distribution channel under asymmetric information with performance requirements
R Desiraju, S Moorthy
Management Science 43 (12), 1628-1644, 1997
2841997
Advertising spending and perceived quality
S Moorthy, H Zhao
Marketing Letters 11, 221-233, 2000
2172000
Advertising repetition and quality perception
S Moorthy, SA Hawkins
Journal of business research 58 (3), 354-360, 2005
1852005
Measuring brand value in an equilibrium framework
A Goldfarb, Q Lu, S Moorthy
Marketing Science 28 (1), 69-86, 2009
1572009
A general theory of pass-through in channels with category management and retail competition
S Moorthy
Marketing Science 24 (1), 110-122, 2005
1502005
Coupons versus rebates
Q Lu, S Moorthy
Marketing Science 26 (1), 67-82, 2007
1492007
Sharing economy: Review of current research and future directions
C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ...
Customer needs and solutions 5, 93-106, 2018
1442018
Theoretical modeling in marketing
KS Moorthy
Journal of Marketing 57 (2), 92-106, 1993
1391993
Price‐matching guarantees
S Moorthy, RA Winter
The RAND Journal of Economics 37 (2), 449-465, 2006
1342006
Research note—price discrimination after the purchase: Rebates as state-dependent discounts
Y Chen, S Moorthy, ZJ Zhang
Management Science 51 (7), 1131-1140, 2005
1342005
A model of price promotions with consumer search
J Banks, S Moorthy
International Journal of Industrial Organization 17 (3), 371-398, 1999
1111999
The system can't perform the operation now. Try again later.
Articles 1–20