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Kristina Auxtova, PhD
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Year
To be or not to be governed like that? Harmful and/or offensive advertising complaints in the united kingdom’s (Self-) regulatory context
K Auxtova, M Brennan, S Dunne
Journal of Business Ethics 172 (3), 425-446, 2021
42021
The Scottish Improvement Journey: A Nationwide Approach to Improvement
K Auxtova
Scottish Government, 2018
32018
The impact of termination severity on customers' emotional, attitudinal and behavioral reactions
A Nazifi, D El-Manstrly, A Tregear, K Auxtova
Journal of Service Theory and Practice, 2020
22020
Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract
K Auxtova, M Brennan
Academy of Marketing Science World Marketing Congress, 81-81, 2017
22017
Can Shocking Advertising Improve Charity Engagement?: A Cross-Cultural Study on Controversial Charity Advertisements
K Auxtova, A Munzel
30e Congrès International AFM (Association Française du Marketing), 2014
12014
Organizations as toxic sponges: Decontaminating second-hand clothes from the ‘unholy trinity’of stigma, taboo, and disgust
S Schreven, K Auxtova, L Wishart
38th EGOS Colloquium, Vienna, Austria 2022, 2022
2022
Student podcasting: An innovative assessment strategy for embedding ethics, responsibility and sustainability into marketing education
K Auxtova
Academy of Marketing Conference 2021, 2021
2021
You gotta start somewhere! Drawing marketers as a technique for inspiring students to aspire to be more responsible
K Auxtova, D Clarke, S Schreven
PRME UK & Ireland Chapter Conference 2021: Crises and the Rethinking of …, 2021
2021
Stigma of smell: The co-evolution of social exclusion and the legitimacy of the deodorant industry
S Schreven, K Auxtova, S Zyglidopoulos
PRME UK & Ireland Chapter Conference 2021: Crises and the Rethinking of …, 2021
2021
Behind the Rhetorical Scenes of Offence: A Rhetorical Analysis of Complained-About Offensive Advertising
K Auxtova
Advances in Advertising Research X, 229-240, 2019
2019
Shocking, offensive and controversial receptions of UK public and non-profit advertising campaigns: a multi-stakeholder, regulatory and rhetorical analysis
K Auxtova
University of Edinburgh, 2019
2019
Game of Stones: Bringing New Audiences to a 500-year-old Scottish Sport: TEACHING NOTE
K Auxtova, C Marchant
2018
Game of Stones: Bringing new audiences to a 500-year-old Scottish Sport: Teaching notes
C Marchant, K Auxtova, E Chamberlain
2018
Game of Stones: Bringing new audiences to a 500-year-old Scottish Sport: CASE STUDY
C Marchant, K Auxtova, E Chamberlain
2018
Rhetorical Strategies in Complained-About Offensive Ads: Pathos in Non-Profit Advertising
K Auxtova
17th International Congress on Public & Nonprofit Marketing Conference …, 2018
2018
Offensive Advertising and its Regulatory Processes in the UK
K Auxtova, M Brennan
Summer AMA Conference: Big Ideas and New Methods in Marketing:, ES-11, 2018
2018
Behind the Rhetorical Scenes of Offence: A Rhetorical Analysis of Complained-about Offensive Ads
K Auxtova
17th International Conference on Research in Advertising 2018: Brand …, 2018
2018
Customers’ Attitudinal, Emotional and Behavioural Responses to Firm-Initiated Service Termination
A Nazifi, D El-Manstrly, A Tregear, K Auxtova
Journal of Service Theory and Practice, 2-2, 2017
2017
Beyond Feeling Bad: When Consumers Complain about Offensive Advertising
K Auxtova, M Brennan
BAM and MARCOMMS Workshop: Making people feel bad: What is the role of …, 2017
2017
The Regulatory Perspective vs. Offensive Advertising: A Content Analysis
K Auxtova, M Brennan
AMA Marketing and Public Policy Conference, 2016
2016
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