| Tourism brochures: Linking message strategies, tactics and brand destination attributes PQ Brito, J Pratas Tourism Management 48, 123-138, 2015 | 80 | 2015 |
| A framework for designing backroom areas in grocery stores M Pires, J Pratas, J Liz, P Amorim International Journal of Retail & Distribution Management 45 (3), 230-252, 2017 | 39 | 2017 |
| Design of retail backroom storage: a research opportunity? M Pires, P Amorim, J Liz, J Pratas Operations Research and Big Data: IO2015-XVII Congress of Portuguese …, 2015 | 15 | 2015 |
| Distribuição: Gestão de Pontos de Venda e de Retalho Gestão Eficiente do Negócio J Pratas, PQ Brito Actual Editora; Grupo Almedina; ISBN: 9789896942731 1, 1-566, 2019 | 11 | 2019 |
| Conteúdos de comunicação e de posicionamento das marcas destino turístico em brochuras e folhetos turísticos J Pratas | 8 | 2014 |
| Smart Retailing Technologies Impact in Brand Leadership and Market Performance: A Conceptual Model J Pratas, C Amorim, JL Reis Marketing and Smart Technologies. Smart Innovation, Systems and Technologies …, 2022 | 4 | 2022 |
| Measuring the Impact of Risk Perception, Trust and Satisfaction on Loyalty in E-Marketplaces C Amorim, J Pratas Marketing and Smart Technologies. Smart Innovation, Systems and Technologies …, 2022 | 3 | 2022 |
| Online brochures: relationship between message strategies and communicated attributes PQ Brito, J Pratas Anatolia 27 (1), 47-57, 2016 | 3 | 2016 |
| Consumer Research Shopping and Buying Behaviors in Sports Footwear Omni-Channel Retailing: A Conceptual Model J Pratas, C Amorim Marketing and Smart Technologies. Smart Innovation, Systems and Technologies …, 2022 | 2 | 2022 |
| A informação e o processo de tomada de decisão na gestão e planeamento em turismo VVBPQ Pratas, J. Turismo nos Países Lusófonos: conhecimento, estratégia e territórios; 1 …, 2014 | 2 | 2014 |
| Attracting tourists in a creative way: the importance of culture: the Porto’s 2001 european capital of culture experience J Pratas, PQ Brito Revista Turismo & Desenvolvimento 2 (13/14), 695-706, 2010 | 2 | 2010 |
| Como os folhetos promocionais influenciam os consumidores a irem às superfícies comerciais JD Barros Faculdade de Economia do Porto, Universidade do Porto (FEP-UP), 2017 | 1 | 2017 |
| Choosing Online Content for Tourism Destination Marketing: Current Creative Strategies and Positioning PQ Brito, JM Pratas Scientific Committee, 273, 2013 | 1 | 2013 |
| The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs Z Oliveira, S Teixeira, S Teixeira, JM Pratas Connecting With Consumers Through Effective Personalization and Programmatic …, 2024 | | 2024 |
| Subscription Retailing Research Evolution Analysis Using Bibliometric Indicators and Content Analysis J Pratas, C Amorim, J Reis Smart Innovation, Systems and Technologies 344, 121-140, 2024 | | 2024 |
| How can businesses, low-tech businesses in particular, benefit from the Metaverse? A Delphi perspective from academics T Lopes, R Carreira, V Carlos, R Pereira, C Alves, J Pratas, JP Santos ICMarkTech'23 - The 2023 International Conference on Marketing and Technologies, 2023 | | 2023 |
| Retail Chatbots main topics and research over time: A bibliometric and content analysis J Pratas, C Amorim, Z Oliveira, V Carlos, J Reis ICMarkTech'23 - The 2023 International Conference on Marketing and Technologies, 2023 | | 2023 |
| Adoção das tecnologias de Metaverso por parte dos consumidores M Mendes Universidade da Maia - ISMAI, 2023 | | 2023 |
| Measuring the Impacts of Smart Retailing Technologies Pilot Implementation – Proposal Framework J Pratas, C Amorim, JL Reis CAPSI 2023 Proceedings 4, 2023 | | 2023 |
| Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews J Pratas Santos, J.D., Pereira, I.V. & Pires, P.B. (2023). Management and Marketing …, 2023 | | 2023 |
