Dorothea Schaffner
Dorothea Schaffner
Professor, School of Applied Psychology, University of Applied Sciences and Arts North Western
Verified email at
Cited by
Cited by
Customer service experiences: Developing and applying a sequentialincident laddering technique
U Jüttner, D Schaffner, K Windler, S Maklan
European Journal of Marketing, 2013
Brand name influence on brand perception
M Wänke, A Herrmann, D Schaffner
Psychology & Marketing 24 (1), 1-24, 2007
How to communicate sustainable tourism products to customers: Results from a choice experiment
R Wehrli, J Priskin, S Demarmels, D Schaffner, J Schwarz, F Truniger, ...
Current Issues in Tourism 20 (13), 1375-1394, 2017
Rethinking social psychology and intervention design: A model of energy savings and human behavior
T Ohnmacht, D Schaffner, C Weibel, H Schad
Energy Research & Social Science 26, 40-53, 2017
Promoting biodiversity: Do consumers prefer feelings, facts, advice or appeals?
D Schaffner, S Demarmels, U Juettner
Journal of Consumer Marketing, 2015
Reducing individual meat consumption: An integrated phase model approach
C Weibel, T Ohnmacht, D Schaffner, K Kossmann
Food quality and preference 73, 8-18, 2019
Sustainability management of hotels: how do customers respond in online reviews?
K Brazytė, F Weber, D Schaffner
Journal of Quality Assurance in Hospitality & Tourism 18 (3), 282-307, 2017
Moving into energy-efficient homes: A dynamic approach to understanding residents' decision-making
D Schaffner, T Ohnmacht, C Weibel, M Mahrer
Building and Environment 123, 211-222, 2017
Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism
T Wozniak, D Schaffner, K Stanoevska-Slabeva, V Lenz-Kesekamp
Information Technology & Tourism 18 (1), 85-112, 2018
E Scherer, D Schaffner
Galileo Press, 2003
„Do sustainability experienced travellers prefer a more rational communication of the sustainability of a tourism product?”
R Wehrli, J Priskin, D Schaffner, J Schwarz, J Stettler
Entwicklung und Validierung einer bereichsspezifischen Skala zur Erfassung arbeitsbezogener kollektiver Wirksamkeitserwartungen
KS Moser, D Schaffner, M Heinle
Zeitschrift für Arbeits-und Organisationspsychologie A&O 49 (2), 85-91, 2005
Studying bicyclists’ perceived level of safety using a bicycle simulator combined with immersive virtual reality
M Nazemi, MAB van Eggermond, A Erath, D Schaffner, M Joos, ...
Accident Analysis & Prevention 151, 105943, 2021
Gendersensitive Sprache in Unternehmenstexten
S Demarmels, D Schaffner
Textsorten in der Wirtschaft, 98-120, 2011
Individuelles Entscheidungsverhalten bei Variantenvielfalt—die Wirkung der „attribute alignability “
A Herrmann, D Schaffner, M Heitmann
Journal of Business Economics 76 (3), 309-337, 2006
Die Bedeutung der Wissenskooperation für ein nachhaltiges Wissensmanagement
KS Moser, D Schaffner
Wyssuske, B (2004): Wissensmanagement komplex, 227-242, 2004
Planung der Produkteigenschaften
A Herrmann, D Schaffner
Handbuch Technologie-und Innovationsmanagement, 379-396, 2005
How to postpone purchases of a new mobile phone? Pointers for interventions based on socio-psychological factors and a phase model of behavioural change
T Ohnmacht, VT Thao, D Schaffner, C Weibel
Journal of Cleaner Production 200, 809-818, 2018
Psychological antecedents of smartphone users’ behaviour along the mobile customer journey
T Wozniak, D Schaffner, K Stanoevska-Slabeva, V Lenz-Kesekamp
Information and Communication Technologies in Tourism 2017, 317-330, 2017
Die Wirkung von Verständlichkeit in der Marketingkommunikation für erklärungsbedürftige Güter
S Demarmels, D Schaffner
Wert und werte der marketingkommunikation, 73-91, 2013
The system can't perform the operation now. Try again later.
Articles 1–20