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Subhadip Roy
Subhadip Roy
IIM Udaipur
Verified email at iimu.ac.in - Homepage
Title
Cited by
Cited by
Year
Improving CRISPR–Cas specificity with chemical modifications in single-guide RNAs
DE Ryan, D Taussig, I Steinfeld, SM Phadnis, BD Lunstad, M Singh, ...
Nucleic acids research 46 (2), 792-803, 2018
2562018
Exploring brand personality–celebrity endorser personality congruence in celebrity endorsements in the Indian context
AS Mishra, S Roy, AA Bailey
Psychology & Marketing 32 (12), 1158-1174, 2015
1602015
Program synthesis using natural language
A Desai, S Gulwani, V Hingorani, N Jain, A Karkare, M Marron, S Roy
Proceedings of the 38th International Conference on Software Engineering …, 2016
1552016
Service quality versus service experience: An empirical examination of the consequential effects in B2B services
S Roy, S Sreejesh, S Bhatia
Industrial Marketing Management 82, 52-69, 2019
1262019
Effects of customer experience across service types, customer types and time
S Roy
Journal of services Marketing 32 (4), 400-413, 2018
1222018
An exploratory study in celebrity endorsements
S Roy
Journal of creative communications 1 (2), 139-153, 2006
1152006
Hippocampal α-synuclein in dementia with Lewy bodies contributes to memory impairment and is consistent with spread of pathology
DH Adamowicz, S Roy, DP Salmon, DR Galasko, LA Hansen, E Masliah, ...
Journal of Neuroscience 37 (7), 1675-1684, 2017
1102017
The moderating role of consumer personality and source credibility in celebrity endorsements
S Roy, V Jain, P Rana
Asia-Pacific Journal of Business Administration 5 (1), 72-88, 2013
1082013
Seeing the unseen: the hidden world of slow axonal transport
S Roy
The Neuroscientist 20 (1), 71-81, 2014
1072014
Understanding the orientation of gen Y toward mobile applications and in-app advertising in India.
K Bhave, V Jain, S Roy
International Journal of Mobile Marketing 8 (1), 2013
1002013
Meaning transfer in celebrity endorsements: an explanation using metaphors
S Roy
Journal of Marketing Communications 24 (8), 843-862, 2018
902018
Understanding meaning transfer in celebrity endorsements: a qualitative exploration
V Jain, S Roy
Qualitative Market Research: An International Journal 19 (3), 266-286, 2016
862016
Conceptualizing luxury buying behavior: the Indian perspective
V Jain, S Roy, A Ranchhod
Journal of Product & Brand Management 24 (3), 211-228, 2015
832015
Technology readiness, perceived ubiquity and M-commerce adoption: The moderating role of privacy
S Roy, YLR Moorthi
Journal of Research in Interactive Marketing 11 (3), 268-295, 2017
822017
Effect of QR codes on consumer attitudes.
S Narang, V Jain, S Roy
International Journal of Mobile Marketing 7 (2), 2012
792012
Electron microscopic study of neurofibrillary tangles in Steele-Richardson-Olszewski syndrome
S Roy, CK Datta, A Hirano, NR Ghatak, HM Zimmerman
Acta neuropathologica 29, 175-179, 1974
771974
Fast vesicle transport is required for the slow axonal transport of synapsin
Y Tang, D Scott, U Das, D Gitler, A Ganguly, S Roy
Journal of Neuroscience 33 (39), 15362-15375, 2013
712013
Induction of Host Protective Th1 Immune Response by Chemokines in Leishmania donovani‐infected BALB/c Mice
R Dey, N Majumder, SB Majumdar, S Bhattacharjee, S Banerjee, S Roy, ...
Scandinavian journal of immunology 66 (6), 671-683, 2007
692007
Validating a scale to measure consumer’s luxury brand aspiration
S Sreejesh, A Sarkar, S Roy
Journal of Product & Brand Management 25 (5), 465-478, 2016
682016
Personality and fashion consumption: a conceptual framework in the Indian context
R Saran, S Roy, R Sethuraman
Journal of Fashion Marketing and Management 20 (2), 157-176, 2016
682016
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