| The impact of switching costs upon the service quality–perceived value–customer satisfaction–service loyalty chain: a study in the context of cellular services in India M Edward, BP George, SK Sarkar Services Marketing Quarterly 31 (2), 151-173, 2010 | 98 | 2010 |
| Social media technologies in the tourism industry: an analysis with special reference to their role in sustainable tourism development SKS Babu George International Journal of Tourism Sciences 18 (4), 2018 | 39 | 2018 |
| Cultural tourism in Malaysia in the perspective of Indian tourists: A study KS Sudipta, L Sarat Revista de turism-studii si cercetari in turism, 48-53, 2010 | 33 | 2010 |
| Peace through alternative tourism: Case studies from Bengal, India SK Sarkar, BP George The Journal of Tourism and Peace Research 1 (1), 27-41, 2010 | 28 | 2010 |
| Analysing ecotourists’ satisfaction in socialisation and knowledge sharing intentions via social media SK Sarkar, N Au, R Law Information and Communication Technologies in Tourism 2014: Proceedings of …, 2013 | 25 | 2013 |
| Urban ecotourism destinations and the role of social networking sites; a case of Kuala Lumpur SK Sarkar, S Lecturer Ecotourism Paper Series 39 (39), 1-13, 2016 | 17 | 2016 |
| Patterns of tourism and hospitality education in India and Malaysia: A critical reflection SK Sarkar, B George Tourism education and Asia, 227-242, 2019 | 13 | 2019 |
| The making of data-driven sustainable smart city communities in holiday destinations SK Sarkar, M Toanoglou, B George Digital Transformation in Business and Society: Theory and Cases, 273-296, 2020 | 12 | 2020 |
| A study on online actions of ecotourists visiting nature based atractions in Kuala Lumpur SK Sarkar, N Au, R Law Revista Turismo Estudos e Práticas-RTEP/UERN 4, 34-52, 2015 | 10 | 2015 |
| Use of Internet applications & tools by health tourism agents in Malaysia: An exploratory study SK Sarkar, PK Sarkar Information and Communication Technologies in Tourism 2010, 63-74, 2010 | 10 | 2010 |
| At the edge of the mainstream: Social role changes of minority women at a Chinese rural tourism destination J Dai, SK Sarkar International Journal of Tourism Sciences 19 (4), 307-323, 2019 | 5 | 2019 |
| Analysing the Effect of Value in Online Communities on Satisfaction in Online Socialisation and Knowledge-Sharing Intentions of Eco-Tourist SK Sarkar, N Au, R Law Managerial strategies and solutions for business success in Asia, 35-60, 2017 | 3 | 2017 |
| Changing Behavioural of Patterns of Travelers to Urban Ecotourism Sites of Kuala Lumpur SK Sarkar Tourism and Opportunities for Economic Development in Asia, 132-148, 2017 | 1 | 2017 |
| Perception of inbound tourists from India about tourism services in Malaysia SK Lenka, SK Sarkar Journal of Services and Management 1, 69-80, 2014 | 1 | 2014 |
| Consumer democracy in hospitality industry: a study on the role of Facebook SK Sarkar, N Au, R Law International Journal of Qualitative Research in Services 1 (3), 219-231, 2014 | 1 | 2014 |
| Role of ICT in nature-based SMTEs: a case on ecolodges in West Bengal. SK Sarkar Journal of Hospitality Application & Research 5 (1), 2010 | 1 | 2010 |
| Social values J Edelheim, M Joppe, J Flaherty, KA Boluk, E Bommenel, HB Clausen, ... Teaching Tourism, 40-49, 2022 | | 2022 |
| Ecological values J Edelheim, M Joppe, J Flaherty, KA Boluk, A Coghlan, T Jamal, X Michel, ... Teaching Tourism, 31-39, 2022 | | 2022 |
| Social Values M Miller, M Joppe, J Edelheim, J Flaherty, KA Boluk, E Bommenel, ... Teaching Tourism: Innovative, values-based learning experiences for …, 2022 | | 2022 |
| Socialisation:How it augments ecotourists' experiential satisfaction during ecotrips and after (in social media aided virtual settings) SK Sarkar Routledge Handbook of Ecotourism 1 (1st Edition), 254-261, 2021 | | 2021 |
